Sports

What began hundreds of years ago as local contests for glory have evolved into a multibillion-dollar industry enjoyed by many millions of fans around the world. 

Sports are a major part of modern culture, with thousands of clubs, teams and individuals competing in over 200 internationally recognised sports. Technological advances, from radio, to tv, to streaming services and fan engagement platforms have introduced sports to new global audiences and allowed fans around the world to tune in and support their favourite competitors and teams.

The sports industry is a multibillion-dollar business that attracts interest and investment from various parties including companies, individuals and brands that all have their own legal challenges.

Sports grounds and stadiums must be environmentally friendly and built on safe, approved sites without disrupting communities. Fans' personal data must be collected and stored safely in compliance with data protection regulations. Venues must be well designed and engaging to keep people coming back while being affordable for the average consumer. 

Regulations must be followed to ensure there's a level playing field for all involved to avoid fines from regulators. Complex contracts involving sponsorships, bonuses and performance incentives must be negotiated with all relevant parties. Broadcasting rights need to be agreed, and lucrative merchandise rights negotiated.   

And of course, all of these challenges must be dealt with while under the spotlight, with both journalists and fans eager for any news they can share for clicks and social media clout. Disputes must be handled sensitively and quickly to protect reputations and avoid costly litigation. 

We understand the legal issues involved in the sports industry and have an outstanding track record of helping football, F1, American football, rugby, basketball, golf and other clients to resolve their business challenges. Our Sports team is made up of experts from across the firm who can provide astute legal advice to help you achieve your desired result.

We advise clients operating across the industry, including:

• regulators 
• sports event organisers 
• sports clubs
• stadiums and entertainment venues  
• sports and talent agencies 
• high net worth individuals such as players, coaches, managers and owners
• brands who work with sports companies 
• banks and investors 
• sports clothing/merchandising companies
• esports organisations. 

If you'd like to learn more about how we can help you, we would love to hear from you. Please contact any member of our team.