Advising Eagle Eye Solutions Group plc on EUR38.8 million acquisition of Untie Nots

We have advised Eagle Eye Solutions Group plc on the acquisition of French company Untie Nots and its recent capital raise.

Eagle Eye Solutions Group plc (AIM: EYE), is a leading UK listed SaaS technology company that creates digital connections enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services.

This acquisition, worth up to EUR38.8 million, will enable Eagle Eye Solutions to integrate leading French brands such as Carrefour, E. Leclerc and Auchan into its customer base. 

Notably, the acquisition was conditional upon Eagle Eye Solutions Group plc raising GBP7 million through the placing of its shares at GBP5.55.

Founded in 2016, Untie Nots is developing an artificial intelligence-based customer loyalty system with personalised promotional offers.

The international corporate team advising Eagle Eye Soluions Group plc on this transaction was led by partners Anne-Juliette de Zaluski in France and Tandeep Minhas in the UK, supported by associates Sarah Erena and Charlène Fofana (France) and senior associate William Zhang (UK). 

Other advisors from Investec Bank plc included Executive Director David and Director Nick Prowting on Corporate Broking & PLC Advisory, with Head of TMT Investment Banking Sebastian Lawrence and Associate Pippa Harries supporting on M&A.