8. September 2021
We have advised the first luxury beauty product buyer's club, Beauty Pie, on a USD$100 million Series B funding round.
Started over four years ago, Beauty Pie is now a recognised game changer, disrupting the traditional mark-ups on luxury beauty products, and cementing cult status for its products which are sold in the UK and the US. The brand has also established strong influencer support which continues to grow internationally.
Index Ventures led the round with existing investors General Catalyst and Balderton Capital co-investing alongside new investors Insight Partners and Latitude.
Commenting on the deal, Partner Josef Fuss said: "Beauty Pie is one of the biggest disrupters revolutionising the beauty industry. Its business model and core values continue to attract investors, and this latest round will enable its influence to continue its impressive growth, providing more accessibility to luxury products efficiently and cost effectively."
Adam Vallance, General Counsel at Beauty Pie commented: "We've been working with the Taylor Wessing team for some time now and their support and advice continues to open new doors. They really understand our vision and this funding round delivers new opportunities for the business to reach new consumers who value the quality of our products and transparency without the unnecessary costs."
Leading venture capital lawyer and co-head of the firm's international technology sector group, Josef Fuss led the deal working alongside Senior Associate Alex Dodds and Associates Joshua Gertner, Nell Cooper and Noelle Huang.
Taylor Wessing advised on the company's Series A funding round announced in December 2020.
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