Q3: a visual guide to ASA rulings

Have a look at our latest advertising infographics summarising key aspects of ASA decisions from the past quarter. We consider how many complaints were upheld, what grounds were successful, which sectors and media types received the most complaints, who tends to complain, and more - all in easy-to-read visual form.

Overview (for the period: 1 June - 24 August 2022)

• No. of rulings: 87
• No. of complaints informally resolved: 114
• No. of complaints upheld:
  • Upheld in full: 74
  • Partially upheld: 2
  • Not upheld: 11

Sector

Issue

Media type

Number of complaints

• No. of complaints overall: 406
• Average no. of complaints per ruling: 4.7
• No. of consumer complaints (approx): 374
• Majority of complaints came from 4 rulings:
  • Tesco ruling 8 June: 171
  • Vegan Friendly ruling 8 June: 63
  • Served Drinks ruling 6 July 2022: 21
  • Samsung ruling 20 July 2022: 27

Type of complainant

• Number of consumer complaints (approx): 374

CAP Code rules most cited

• Rule 3.1 (misleading): 40
• Rule 3.7: (substantiation): 28
• Rule 2.1: (obviously identifiable): 11
• Rule 2.3: (commercial intent): 10
• Rule 3.3: (omission): 10

BCAP Code rules most cited

• Rule 3.1 (misleading): 12
• Rule 3.9: (substantiation): 7
• Rule 1.2: (responsibility): 6
• Rule 2.3 (responsibility): 6
• Rule 3.3 (commercial intent): 6
• Rule 4.1 (harm): 6

You can also read our related article on the top ten ASA rulings for Q3 here.

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