Join us for the fourth annual Advertising Forum as our legal experts share the latest insights to inform your 2026 ad regulation and consumer law strategy.
We will start the day with topical breakout sessions on HFSS advertising, green claims, and data considerations for advertisers. This will be followed by lunch and a variety of sessions, including preparing for regulatory scrutiny, the new pricing rules, UK and EU round-ups, and a panel featuring guest speakers from PepsiCo, Global and Omnicom, who'll share their perspectives on navigating stricter enforcement and evolving regulation.
Agenda
| 11:00 |
Arrivals and registration |
| 11:30 |
Breakout sessions:
HFSS advertising
Hosts: Kachenka Pribanova and Giles Crown
A deep dive into the ongoing scrutiny of High Fat, Salt and Sugar (HFSS) advertising, evolving rules on targeting and placement, and the impact of the sugar tax on how brands label, position and promote products.
Green advertising claims
Hosts: Wiebke Baars and Simon Jupp
Exploring the EU’s proposed Green Claims Directive and its implications for multinational campaigns crossing the EU and UK border. We'll also discuss stricter substantiation requirements and the widening regulatory focus on emerging categories such as plant‑based, meat substitutes and 'better for the planet' products.
Data considerations in advertising
Host: Chris Jeffery
Discussing what advertisers need to know to remain compliant in 2026. A focus on GDPR considerations (including targeted ads, profiling rules and data minimisation), hyper‑personalised ad experiences and regulatory developments.
|
| 12:15 |
Lunch |
| 13:00 |
Preparing for regulatory scrutiny: a practical guide
Speakers: Giles Crown and Giulia Carloni
Insights on how enforcement is evolving, what regulators look for, identifying risk early, and the internal processes advertisers should implement now.
|
| 13:45 |
Complying with new pricing rules: mapping the customer journey
Speakers: Adam Rendle and Megan Eaton
Practical steps for advertisers to prepare for the new pricing transparency rules that are reshaping digital advertising.
|
| 14:15 |
Break |
| 14:30 |
Developments in UK advertising and consumer protection law and regulation
Speakers: Louise Popple and Emma Sims
Highlighting the key regulatory changes, emerging enforcement trends, and forthcoming regulatory priorities for advertising in the UK.
|
| 15:20 |
EU round-up
Speaker: Nathalie Koch
A round-up of key developments in the EU and Germany and what multinational advertisers must look out for.
|
| 16:00 |
Break |
| 16:20 |
Panel: advertising and consumer protection spotlight
Panellists: Bethan Price (PepsiCo), Olivia Perry (Global), Tom Campbell (Omnicom) and Adam Rendle
A practical conversation on the challenges and pressures advertisers are facing. Our panellists will discuss assessing risk, preparing for investigations, prioritising resources, horizon scanning, and best practice in keeping their organisations informed and compliant.
|
| 16:50 |
Drinks and canapés |
in Präsenz
