Advising the management team of Kantar Public on the agreement for its sale to Trilantic Europe

We advised the management team of Kantar Public, the world's leading marketing data and analytics company, on the agreement for the sale of the business to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions. 

Under this agreement, Kantar Public will establish itself as an independent business and become one of the largest global specialist evidence and advisory businesses to government and the public realm. Trilantic Europe will partner with the management team to deliver Kantar Public’s next phase of purpose-based growth.

The proposed transaction is expected to close in the third quarter of 2022 subject to completion of the relevant shareholder, legal and regulatory processes, and employee representatives’ consultations where necessary.

Commenting on the transaction, Emma Danks, partner and head of the private equity team, said: "Kantar Public is a standout player in the public policy space, seamlessly integrating data, advisory and technology. We are delighted to have supported the management team on this sale agreement and look forward to seeing the business further reinforce its position as the preeminent global public policy expert with the backing of Trilantic Europe."

Kantar Public CEO Dr Michelle Harrison added, “We launched Kantar Public in 2016. Since then, with Kantar’s support we have grown to become the leading evidence and advisory partner for government and the public realm. Now, with our scale and our specialist focus, this is the right time to stand alone, with the support of our new investor Trilantic Europe. We are grateful to the Taylor Wessing team for their outstanding client service and commercially focused advice which was second to none."

The transaction was led by partner Emma Danks with support from senior associate Annick Porter-Bredero and associate Alexander Tocili in the private equity team.