The complexities of the digital advertising system have attracted the scrutiny of data privacy regulators in the EU and UK, particularly in relation to valid consent, transparency and lawful basis. We look at a range of approaches at EU, Member State and UK level, and consider the impact of industry-led solutions (like IAB Europe's TCF), and developing technologies.
Is IAB Europe's TCF the answer to the digital advertising industry's privacy problems?
Chris Jeffery looks at the progress of the TCF framework and whether it is or is likely to evolve into a compliant data privacy solution for the digital advertising ecosystem.
MehrThe Meta decisions – taking stock from a German and Dutch perspective
Lukas Kolligs, Gözde Cengiz and Sasun Sepoyan look at the consequences of the Irish DPC's Meta decisions on the EU's digital advertising market.
MehrDigital advertising – state of play in the UK
Mary Rendle looks at the regulatory landscape for digital advertising in the UK.
MehrCookies a hot topic for France's digital advertising sector?
Marc Schuler and Laura Huck look at the impact of cookie regulations on France's digital advertising sector.
MehrZurück