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  • Wiebke Baars
Dr. Wiebke Baars, LL.M.
Dr. Wiebke Baars, LL.M.

Dr. Wiebke Baars, LL.M.

Partner

  • Hamburg Germany
Contact Me Today
+49 40 36803 0
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Featured award

Handelsblatt Best Lawyers Ranking 2025

Best lawyers: Intellectual property law

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Wiebke is a trademark lawyer specialising in advice and litigation in the fields of intellectual property law and competition law. With over 20 years of professional experience during which she has handled a multitude of well-known, primarily international client matters, Wiebke has earned herself an excellent reputation winning a number of awards in trademark and design law.

Her work focuses on German, European and international trademark applications as well as on opposition and appeal proceedings before the DPMA and the EUIPO. Another focus is the drafting and negotiation of licence agreements. Her clients – ranging from SMEs to global players - include companies in the media, fashion, toy and food industries.

Expertise

Services and Groups

Brands & advertising
Copyright & media law
Advertising & unfair competition
Green advertising

Sectors

Consumer & retail
Life sciences & healthcare
Fashion & luxury

Green advertising

Environmental protection and sustainability in corporate communications and advertising

All relevant and recent updates

CV

Since 2003 Partner, Taylor Wessing
2000 Admitted as a lawyer, Hamburg
2000 Second state examination, Hamburg
1999 Doctoral degree on cooperation and communication of state media authorities, University of Hamburg
1997 Master of Laws, University College London
1994 First state examination, Hamburg
1994 Completion of a degree in journalism, University of Hamburg

Career

Since 2003 Partner, Taylor Wessing

Education

2000 Admitted as a lawyer, Hamburg
2000 Second state examination, Hamburg
1999 Doctoral degree on cooperation and communication of state media authorities, University of Hamburg
1997 Master of Laws, University College London
1994 First state examination, Hamburg
1994 Completion of a degree in journalism, University of Hamburg

Publications

Markenschutz trotz Hindernissen, in: W&V (Report Markenschutz), 01/2021

Corona-Krise verstärkt Produkt- und Markenpiraterie, in: W&V, 02/2021, gemeinsam mit Dirk Wieddekind

Geschützte Herkunft, in: markenartikel, 12/2020

Darf ein Apfelsaft Apple heißen?, in; W&V, 08/2020

Ein starke Familie – McDONALD`S / MACCOFFE – Zum Urteil in der Rechtssache T-518/13 des EuG und der Rechtsprechung zu Markenfamilien, in: IPRB 2016, S. 206-209, gemeinsam mit Katharina H. Reuer

Handbuch des Exportrechts, in: Gewerbliche Schutzrechte, 2. Aufl. 2014

Einstweiliger Rechtsschutz durch Hamburger Gerichte, in: IP-Beratungspraxis, 11/2011

Keyword advertising, Settled Points and Open Questions, in: CRI, 4/2010

Die Arzthomepage - Rechtliche Probleme bei der Gestaltung des Internetauftritts, in: HNO Kompakt, 3/2009

Fallstricke bei der Gestaltung Ihrer Homepage, in; KFO-Zeitung, 10/2008

Federal Supreme Court upholds Caselaw on Trademark Use in Metatags, in: INTA Bulletin, 2008

Kooperation und Kommunikation durch Landesmedienanstalten, in: Nomos, 1999

Memberships & Associations

Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht GRUR

International Trademark Organisation INTA

PTMG Pharmaceutical Trademarks Group

OriGIn

Additional languages

English

Awards

Handelsblatt Best Lawyers Ranking 2025

Featured

Best lawyers: Intellectual property law

Managing Intellectual Property - IP Stars 2025

Trade Mark Star

JUVE Handbook 2024/2025

Leading individual for competition law

JUVE Handbook 2024/2025

Frequently recommended lawyer for competition law

Frequently recommended lawyer for trademark and design law

Law firm of the year for IP Law

Recommended Lawyer: Germany - IP - Trademarks

Trademark Firm of the Year, Germany

Leading individual: Advertising Law

Leading individual: Intellectual Property Law

Trade mark star 2024

Outstanding Firm

Recommended Lawyer for trade marks

Recommended Lawyer for Unfair Competition

“highly motivated and responsive” "With over 20 years’ experience, Baars is a skilled portfolio manager and advocate for her clients at the DPMA and EUIPO."

Leading Individual – Silver

Leading individual: Competition law

Trade mark star – Germany

Top 250 women in IP

Leading individual: Advertising Law

Leading individual: Intellectual Property Law

Experience

Advising seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE

marmalade GmbH, one of Germany's leading e-commerce agencies, and Makaira GmbH, a provider of an e-commerce marketing suite for online retail, have been sold by marmalade Group GmbH to ECOMMERCE ONE Group.

Press release
Dr. Jens Wolf
Dr. Wiebke Baars, LL.M.
Dr. Tobias Schelinski
Dr. Jens Wiesner, LL.M. (Chicago)
Sven Kahlert
Philipp Hoegl

Wiebke's news & insights

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Tailors dummies
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Corporate/M&A & capital markets

Snocks takes over insolvent FEMTIS GmbH with Taylor Wessing

22 May 2025

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Life sciences & healthcare

IP in M&A transactions - forewarned is forearmed

24 March 2025
Quick read

by Dr. Wiebke Baars, LL.M. and Verena Bertram

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Life sciences & healthcare

Small print – big impact: Cosmetic or medicinal product? Decision of the Cologne Administrative Court

18 December 2024
Briefing

by Dr. Wiebke Baars, LL.M.

Click here to find out more
View Wiebke's insights

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Paper craft brain
Life sciences & healthcare

Dual Use Technologies in Biotech and their Regulation in the EU and Germany

20 June 2025
Briefing

by Dr. Niclas von Woedtke, MBA (Kellogg/ WHU)

Click here to find out more
Escalator
Consumer & retail

Consumer and Retail in the News

20 June 2025
Quick read

by multiple authors

Click here to find out more
coloured-wool-spoils
Consumer & retail

Fashion and Luxury Market Update

18 June 2025
Quick read

by Jason Rawkins and Simon Jupp

Click here to find out more
Life sciences & healthcare

Preliminary injunctions in the UPC – lessons learnt

17 June 2025
Quick read

by Thomas Adocker and Christian Dekoninck

Click here to find out more
Life sciences & healthcare

UPC patent infringement: recent updates for the life sciences sector

17 June 2025

by Dr Paul England and Alina Krukover

Click here to find out more
Patent Perspectives Quick Listens - Episode 5
Life sciences & healthcare

Two years of UPC patent litigation: key lessons for life sciences companies

17 June 2025

by multiple authors

Click here to find out more
Life sciences & healthcare

UPC litigation in life sciences: seven early takeaways for the pharma, biotech and medical devices sectors

17 June 2025

by Yolandi Coetzee and Pauline Springorum

Click here to find out more
Life sciences & healthcare

The UPC going beyond its borders: how your company can profit from the latest case law

17 June 2025
Quick read

by Dr. Anja Lunze, LL.M. and Verena Bertram

Click here to find out more
Life sciences & healthcare

Revocation of life sciences patents in the UPC

17 June 2025

by Lydia Birch and Rebecca Limer

Click here to find out more
DCA
Copyright & media law

The ONB decision: the consequences for Dutch legislation and employment agreements

16 June 2025
Briefing

by multiple authors

Click here to find out more
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