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  • Wiebke Baars
Dr. Wiebke Baars, LL.M.
Dr. Wiebke Baars, LL.M.

Dr. Wiebke Baars, LL.M.

Partner

  • Hamburg Germany
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+49 40 36803 0
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Featured award

The Best Lawyers™ in Germany 2026

Best Lawyers: Advertising Law

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Wiebke is a trademark lawyer specialising in advice and litigation in the fields of intellectual property law and competition law. With over 20 years of professional experience during which she has handled a multitude of well-known, primarily international client matters, Wiebke has earned herself an excellent reputation winning a number of awards in trademark and design law.

Her work focuses on German, European and international trademark applications as well as on opposition and appeal proceedings before the DPMA and the EUIPO. Another focus is the drafting and negotiation of licence agreements. Her clients – ranging from SMEs to global players - include companies in the media, fashion, toy and food industries.

Expertise

Services and Groups

Brands & advertising
Copyright & media law
Environmental, social & governance (ESG)
Intellectual property
Advertising & unfair competition
Green advertising

Sectors

Consumer & retail
Life sciences & healthcare
Fashion & luxury

Green advertising

Environmental protection and sustainability in corporate communications and advertising

All relevant and recent updates

CV

Since 2003 Partner, Taylor Wessing
2000 Admitted as a lawyer, Hamburg
2000 Second state examination, Hamburg
1999 Doctoral degree on cooperation and communication of state media authorities, University of Hamburg
1997 Master of Laws, University College London
1994 First state examination, Hamburg
1994 Completion of a degree in journalism, University of Hamburg

Career

Since 2003 Partner, Taylor Wessing

Education

2000 Admitted as a lawyer, Hamburg
2000 Second state examination, Hamburg
1999 Doctoral degree on cooperation and communication of state media authorities, University of Hamburg
1997 Master of Laws, University College London
1994 First state examination, Hamburg
1994 Completion of a degree in journalism, University of Hamburg

Publications

Markenschutz trotz Hindernissen, in: W&V (Report Markenschutz), 01/2021

Corona-Krise verstärkt Produkt- und Markenpiraterie, in: W&V, 02/2021, gemeinsam mit Dirk Wieddekind

Geschützte Herkunft, in: markenartikel, 12/2020

Darf ein Apfelsaft Apple heißen?, in; W&V, 08/2020

Ein starke Familie – McDONALD`S / MACCOFFE – Zum Urteil in der Rechtssache T-518/13 des EuG und der Rechtsprechung zu Markenfamilien, in: IPRB 2016, S. 206-209, gemeinsam mit Katharina H. Reuer

Handbuch des Exportrechts, in: Gewerbliche Schutzrechte, 2. Aufl. 2014

Einstweiliger Rechtsschutz durch Hamburger Gerichte, in: IP-Beratungspraxis, 11/2011

Keyword advertising, Settled Points and Open Questions, in: CRI, 4/2010

Die Arzthomepage - Rechtliche Probleme bei der Gestaltung des Internetauftritts, in: HNO Kompakt, 3/2009

Fallstricke bei der Gestaltung Ihrer Homepage, in; KFO-Zeitung, 10/2008

Federal Supreme Court upholds Caselaw on Trademark Use in Metatags, in: INTA Bulletin, 2008

Kooperation und Kommunikation durch Landesmedienanstalten, in: Nomos, 1999

Memberships & Associations

Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht GRUR

International Trademark Organisation INTA

PTMG Pharmaceutical Trademarks Group

OriGIn

Additional languages

English

Awards

The Best Lawyers™ in Germany 2026

Featured

Best Lawyers: Advertising Law

Legal 500 2026

Recommended lawyer for trade marks

The Best Lawyers™ in Germany 2025

Best lawyers: Intellectual property law

Managing Intellectual Property - IP Stars 2025

Trade Mark Star

Leading individual for competition law

Frequently recommended lawyer for competition law

Frequently recommended lawyer for trademark and design law

Law firm of the year for IP Law

Recommended Lawyer: Germany - IP - Trademarks

Trademark Firm of the Year, Germany

Leading individual: Advertising Law

Leading individual: Intellectual Property Law

Trade mark star 2024

Outstanding Firm

Recommended Lawyer for trade marks

Recommended Lawyer for Unfair Competition

“highly motivated and responsive” "With over 20 years’ experience, Baars is a skilled portfolio manager and advocate for her clients at the DPMA and EUIPO."

Leading Individual – Silver

Leading individual: Competition law

Trade mark star – Germany

Top 250 women in IP

Experience

HGV Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV)

Provided comprehensive legal advice to HGV Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV), a wholly-owned subsidiary of the Free and Hanseatic City of Hamburg (FHH), on the acquisition of 49.9 per cent of the shares in willy.tel GmbH from the owner family Bernd and Tanja Thielk. The enterprise value amounted to €178 million. The total cost of the planned network expansion until 2034 is expected to amount to around €500 million.

Press release
Dr. Mark Hoenike, LL.M.
Dr. Michael Brüggemann
Prof. Dr. Michael Johannes Pils
Dr. Wiebke Baars, LL.M.

Advising seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE

marmalade GmbH, one of Germany's leading e-commerce agencies, and Makaira GmbH, a provider of an e-commerce marketing suite for online retail, have been sold by marmalade Group GmbH to ECOMMERCE ONE Group.

Press release
Dr. Jens Wolf
Dr. Wiebke Baars, LL.M.
Dr. Tobias Schelinski
Dr. Jens Wiesner, LL.M. (Chicago)
Sven Kahlert
Philipp Hoegl

Wiebke's news & insights

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Close-Up Of Lady Justice
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Life sciences & healthcare

Federal Court of Justice Ruling on Public Advertising for Medical Cannabis on Online Platforms

24 April 2026

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

Stricter Rules for Sustainability Advertising: An Overview of the New UWG

27 February 2026

by Dr. Wiebke Baars, LL.M.

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

2026 Amendment to the German Unfair Competition Act: What online retailers need to know about advertising software updates, durability and greenwashing

23 February 2026
Briefing

by Dr. Wiebke Baars, LL.M. and Alexander Schmalenberger, LL.B.

Click here to find out more
View Wiebke's insights

Related news & insights

Life sciences & healthcare

Life Sciences Legal Lens Vol. 2

2 July 2026
Click here to find out more
International life sciences
Life sciences & healthcare

Hungarian supreme court on legal standing to challenge generic marketing authorisations

2 July 2026
Briefing

by Fruzsina Kónya

Click here to find out more
International life sciences
Digital health

Case law – VfGH on the eImpfpass and central vaccination register

2 July 2026
Briefing

by Christopher Bakier

Click here to find out more
Medical devices

Update: AI-Enabled Medical Devices and IVDs Confirmed as “High-Risk”

2 July 2026
Briefing

by Irina Rebin

Click here to find out more
Artificial intelligence

The new Product Liability Directive: three life sciences priorities before the 2026 deadline

2 July 2026
Briefing

by Bartosz Świdrak

Click here to find out more
Life sciences & healthcare

Medical Cannabis Platforms Breach Advertising Ban

2 July 2026
Briefing

by Irina Rebin

Click here to find out more
International life sciences
Poland

Poland’s new AI systems act: a regulator and practical tools

2 July 2026
Briefing

by Bartosz Świdrak

Click here to find out more
EU

EHDS implementation: preparing for health data access and reuse

1 July 2026
Briefing

by Christopher Bakier

Click here to find out more
Medical devices

CJEU on distributor's verification obligations under MDR

1 July 2026
Briefing

by Irina Rebin

Click here to find out more
Microbiologist working at laboratory
Life sciences & healthcare

Landmark CJEU Decision on the Obligations of Medical Device Distributors

23 June 2026
Briefing

by Dr. Daniel Tietjen and Daniel Dietrich

Click here to find out more
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