Dr. Wiebke Baars, LL.M.

Wiebke is a trademark lawyer specialising in advice and litigation in the fields of intellectual property law and competition law. With almost 20 years of professional experience during which she has handled a multitude of well-known, primarily international client matters, Wiebke has earned herself an excellent reputation winning a number of awards in trademark and design law.

Her work focuses on German, European and international trademark applications as well as on opposition and appeal proceedings before the DPMA and the EUIPO. Another focus is the drafting and negotiation of licence agreements. Her clients – ranging from SMEs to global players - include companies in the media, fashion, toy and food industries.

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Career

Since 2003

Partner, Taylor Wessing

Education

2000	Established as a lawyer, Hamburg
2000	Admitted as a lawyer, Hamburg
2000	Second state examination, Hamburg

1999	Doctoral degree on cooperation and communication of state media authorities, University of Hamburg
1997	Master of Laws, University College London
1994	Completion of a degree in journalism, University of Hamburg

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Publications

Ein starke Familie – McDONALD`S / MACCOFFE – Zum Urteil in der Rechtssache T-518/13 des EuG und der Rechtsprechung zu Markenfamilien, IPRB 2016, 206-209, Dr. Wiebke Baars/Katharina H. Reuer, M.Jur. (Madrid), Verlag Dr. Otto Schmidt
Handbuch des Exportrechts, Gewerbliche Schutzrechte, 2. Aufl. 2014
Einstweiliger Rechtsschutz durch Hamburger Gerichte, IP-Beratungspraxis, 11/2011
Keyword advertising, Settled Points and Open Questions, CRI 4/2010
Die Arzthomepage - Rechtliche Probleme bei der Gestaltung des Internetauftritts, HNO Kompakt 3/2009
Fallstricke bei der Gestaltung Ihrer Homepage, KFO-Zeitung 10/2008
Federal Supreme Court upholds Caselaw on Trademark Use in Metatags, INTA Bulletin 63/2008
Kooperation und Kommunikation durch Landesmedienanstalten, Nomos 1999

Memberships & Associations

Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht GRUR
International Trademark Organisation INTA

Additional languages

English

Expertise

Sectors Consumer & retail Fashion & luxury

Experience

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Awards

The Best Lawyers™ in Germany 2020	Leading individual: Intellectual property law
The Best Lawyers™ in Germany 2020	Leading individual: Advertising law
Managing Intellectual Property - IP Stars 2020	Trade mark star
JUVE Handbook 2019/2020	Frequently recommended: Trademark, design and unfair competition
JUVE Handbook 2019/2020	"very competent and sympathetic", competitor
Managing IP Global Awards 2019	Impact Case of the Year
Managing IP EMEA Awards 2019	"Impact Case of the Year" for The Scotch Whisky Association v Michael Klotz case concerning protection of geographical indications of spirit drinks.
Managing Intellectual Property - IP Stars 2019	Trade mark star
World Trade Mark Review WTR1000 Germany 2020	Leading individual (Silver): the “excellent, determined and proactive” Wiebke Baars... straddles the contentious/non-contentious divide.
The Best Lawyers™ in Germany 2019	Leading individual: Intellectual Property Law
The Best Lawyers™ in Germany 2019	Leading individual: Advertising Law
JUVE Handbook 2018/2019	"very good in trademark law, assertive, even in negotiations, always pleasant and fair", "really good and recommended IP-lawyer", competitor
JUVE Handbook 2018/2019	Frequently recommended: Trademarks, Designs and Unfair Competition
The Best Lawyers™ in Germany 2018	Leading individual: Intellectual Property Law
The Best Lawyers™ in Germany 2018	Leading individual: Advertising Law
JUVE Handbook 2016/2017	“concentrated, fast and precise “,” very collegial, stringent and objective “, competitor
Legal 500 Europe, Middle East and Africa 2017	Recommended lawyer - Trademarks, Designs and Unfair Competition (Germany)
The Best Lawyers™ in Germany 2017	Leading individual: Intellectual Property Law
The Best Lawyers™ in Germany 2017	Leading individual: Advertising Law