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Dr. Wiebke Baars, LL.M.
Wiebke is a trademark lawyer specialising in advice and litigation in the fields of intellectual property law and competition law. With over 20 years of professional experience during which she has handled a multitude of well-known, primarily international client matters, Wiebke has earned herself an excellent reputation winning a number of awards in trademark and design law.
Her work focuses on German, European and international trademark applications as well as on opposition and appeal proceedings before the DPMA and the EUIPO. Another focus is the drafting and negotiation of licence agreements. Her clients – ranging from SMEs to global players - include companies in the media, fashion, toy and food industries.
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Career
| Since 2003 | Partner, Taylor Wessing |
Education
| 2000 | Admitted as a lawyer, Hamburg |
| 2000 | Second state examination, Hamburg |
| 1999 | Doctoral degree on cooperation and communication of state media authorities, University of Hamburg |
| 1997 | Master of Laws, University College London |
| 1994 | First state examination, Hamburg |
| 1994 | Completion of a degree in journalism, University of Hamburg |
Publications
Markenschutz trotz Hindernissen, in: W&V (Report Markenschutz), 01/2021 Corona-Krise verstärkt Produkt- und Markenpiraterie, in: W&V, 02/2021, gemeinsam mit Dirk Wieddekind Geschützte Herkunft, in: markenartikel, 12/2020 Darf ein Apfelsaft Apple heißen?, in; W&V, 08/2020 Ein starke Familie – McDONALD`S / MACCOFFE – Zum Urteil in der Rechtssache T-518/13 des EuG und der Rechtsprechung zu Markenfamilien, in: IPRB 2016, S. 206-209, gemeinsam mit Katharina H. Reuer Handbuch des Exportrechts, in: Gewerbliche Schutzrechte, 2. Aufl. 2014 Einstweiliger Rechtsschutz durch Hamburger Gerichte, in: IP-Beratungspraxis, 11/2011 Keyword advertising, Settled Points and Open Questions, in: CRI, 4/2010 Die Arzthomepage - Rechtliche Probleme bei der Gestaltung des Internetauftritts, in: HNO Kompakt, 3/2009 Fallstricke bei der Gestaltung Ihrer Homepage, in; KFO-Zeitung, 10/2008 Federal Supreme Court upholds Caselaw on Trademark Use in Metatags, in: INTA Bulletin, 2008 Kooperation und Kommunikation durch Landesmedienanstalten, in: Nomos, 1999 |
Memberships & Associations
Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht GRUR International Trademark Organisation INTA PTMG Pharmaceutical Trademarks Group OriGIn |
Additional languages
| English |
Latest news & insights
Patents & innovation
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JUVE Awards 2023: Taylor Wessing named "Law Firm of the Year for IP”
27 October 2023
by multiple authors
Brands & advertising
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Judgment of the General Court of 11th January 2023 – Hecht Pharma GmbH v EUIPO (Gufic)
11 September 2023
Briefing
Corporate/M&A & capital markets
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Private equity buys into e-commerce - Taylor Wessing advises seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE
21 July 2023
by multiple authors
Life sciences & healthcare
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EUIPO invalidity decisions
Clarification of obligation to state reasons in trademark law cases (European General Court, May 24, 2023, T-477/21, Glaxo Group/EUIPO - Cipla Europe)
27 June 2023
Briefing