Dr. Wiebke Baars, LL.M.

Hambourg Allemagne

Prix à l'honneur

The Best Lawyers™ in Germany 2026

Best Lawyers: Advertising Law

Wiebke is a trademark lawyer specialising in advice and litigation in the fields of intellectual property law and competition law. With over 20 years of professional experience during which she has handled a multitude of well-known, primarily international client matters, Wiebke has earned herself an excellent reputation winning a number of awards in trademark and design law.

Her work focuses on German, European and international trademark applications as well as on opposition and appeal proceedings before the DPMA and the EUIPO. Another focus is the drafting and negotiation of licence agreements. Her clients – ranging from SMEs to global players - include companies in the media, fashion, toy and food industries.

CV

Since 2003 Partner, Taylor Wessing

Carrière

Since 2003 Partner, Taylor Wessing

Formation

2000 Admitted as a lawyer, Hamburg

2000 Second state examination, Hamburg

1999 Doctoral degree on cooperation and communication of state media authorities, University of Hamburg

Publications

Markenschutz trotz Hindernissen, in: W&V (Report Markenschutz), 01/2021

Corona-Krise verstärkt Produkt- und Markenpiraterie, in: W&V, 02/2021, gemeinsam mit Dirk Wieddekind

Geschützte Herkunft, in: markenartikel, 12/2020

Darf ein Apfelsaft Apple heißen?, in; W&V, 08/2020

Ein starke Familie – McDONALD`S / MACCOFFE – Zum Urteil in der Rechtssache T-518/13 des EuG und der Rechtsprechung zu Markenfamilien, in: IPRB 2016, S. 206-209, gemeinsam mit Katharina H. Reuer

Handbuch des Exportrechts, in: Gewerbliche Schutzrechte, 2. Aufl. 2014

Einstweiliger Rechtsschutz durch Hamburger Gerichte, in: IP-Beratungspraxis, 11/2011

Keyword advertising, Settled Points and Open Questions, in: CRI, 4/2010

Die Arzthomepage - Rechtliche Probleme bei der Gestaltung des Internetauftritts, in: HNO Kompakt, 3/2009

Fallstricke bei der Gestaltung Ihrer Homepage, in; KFO-Zeitung, 10/2008

Federal Supreme Court upholds Caselaw on Trademark Use in Metatags, in: INTA Bulletin, 2008

Kooperation und Kommunikation durch Landesmedienanstalten, in: Nomos, 1999

Groupes & Associations

Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht GRUR

International Trademark Organisation INTA

PTMG Pharmaceutical Trademarks Group

OriGIn

Langues étrangères

Prix et distinctions

The Best Lawyers™ in Germany 2026

Featured

Legal 500 2026

The Best Lawyers™ in Germany 2025

Managing Intellectual Property - IP Stars 2025

Experience

HGV Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV)

Provided comprehensive legal advice to HGV Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV), a wholly-owned subsidiary of the Free and Hanseatic City of Hamburg (FHH), on the acquisition of 49.9 per cent of the shares in willy.tel GmbH from the owner family Bernd and Tanja Thielk. The enterprise value amounted to €178 million. The total cost of the planned network expansion until 2034 is expected to amount to around €500 million.

Press release

Dr. Mark Hoenike, LL.M.

Dr. Michael Brüggemann

Prof. Dr. Michael Johannes Pils

Dr. Wiebke Baars, LL.M.

Advising seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE

marmalade GmbH, one of Germany's leading e-commerce agencies, and Makaira GmbH, a provider of an e-commerce marketing suite for online retail, have been sold by marmalade Group GmbH to ECOMMERCE ONE Group.

Press release

Dr. Jens Wolf

Dr. Wiebke Baars, LL.M.

Dr. Tobias Schelinski

Dr. Jens Wiesner, LL.M. (Chicago)

Sven Kahlert

Philipp Hoegl

Actualités et publications récentes

View Wiebke's insights

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Sciences de la vie et Santé

Federal Court of Justice Ruling on Public Advertising for Medical Cannabis on Online Platforms

24 avril 2026

par plusieurs auteurs

Droit des marques et publicité

Stricter Rules for Sustainability Advertising: An Overview of the New UWG

27 février 2026

par Dr. Wiebke Baars, LL.M.

Cliquer ici pour en savoir plus

Droit des marques et publicité

2026 Amendment to the German Unfair Competition Act: What online retailers need to know about advertising software updates, durability and greenwashing

23 février 2026

Briefing

par Dr. Wiebke Baars, LL.M. et Alexander Schmalenberger, LL.B.

Cliquer ici pour en savoir plus

Dr. Wiebke Baars, LL.M.

The Best Lawyers™ in Germany 2026

Expertise

Services et Groupes

Secteurs

CV

Carrière

Formation

Publications

Groupes & Associations

Langues étrangères

Prix et distinctions

The Best Lawyers™ in Germany 2026

Legal 500 2026

The Best Lawyers™ in Germany 2025

Managing Intellectual Property - IP Stars 2025

Experience

HGV Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV)

Advising seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE

Actualités et publications récentes

Federal Court of Justice Ruling on Public Advertising for Medical Cannabis on Online Platforms

Dr. Wiebke Baars, LL.M.

The Best Lawyers™ in Germany 2026

Expertise

Services et Groupes

Secteurs

CV

Carrière

Formation

Publications

Groupes & Associations

Langues étrangères

Prix et distinctions

The Best Lawyers™ in Germany 2026

Legal 500 2026

The Best Lawyers™ in Germany 2025

Managing Intellectual Property - IP Stars 2025

Experience

HGV Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV)

Advising seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE

Actualités et publications récentes

Federal Court of Justice Ruling on Public Advertising for Medical Cannabis on Online Platforms

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