Our green advertising experts
Our green advertising experts look forward to hearing from you. Find out about our competencies and expertise on the topic of green advertising in your country.
“Green advertising” – Environmental protection and sustainability in corporate communications and advertising.
Governments need to encourage consumers and businesses to be greener if countries are to meet their environmental targets, and consumers are increasingly looking for 'greener' credentials when making purchasing decisions.
This has not been lost on marketers. Green, sustainable, natural, carbon neutral, eco, organic, recycled, recyclable, biodegradable, low emission, plastic-free, without harming your world and helping to save the planet are just some of the terms increasingly used to attract consumers interested in environmentally friendly products and services. But how meaningful are these claims and what should consumers make of them?
While many marketers use these terms with genuine credibility, others have been accused of 'greenwashing' or 'green sheening' – making unfounded or deceptive green claims to persuade consumers to buy their products or services. We can help marketers to minimise the risk of regulatory scrutiny.
Latest news & insights
Continued focus on greenwashing
New EU Directive “on green claims”: Penalties and high requirements for the substantiation and communication of green claims
A beginner's guide to making environmental advertising claims
Making environmental marketing claims: how to avoid greenwashing
What is greenwashing, and how do you avoid making misleading claims?
by Emma Danks and Timothy Pinto
4 of 6 Episodes
Making environmental advertising claims – how to comply with the rules
by Timothy Pinto and Ella Bazini
Our green advertising experts
Our green advertising experts look forward to hearing from you. Find out about our competencies and expertise on the topic of green advertising in your country.