Our green advertising experts
Our green advertising experts look forward to hearing from you. Find out about our competencies and expertise on the topic of green advertising in your country.
“Green advertising” – Environmental protection and sustainability in corporate communications and advertising.
Governments need to encourage consumers and businesses to be greener if countries are to meet their environmental targets, and consumers are increasingly looking for 'greener' credentials when making purchasing decisions.
This has not been lost on marketers. Green, sustainable, natural, carbon neutral, eco, organic, recycled, recyclable, biodegradable, low emission, plastic-free, without harming your world and helping to save the planet are just some of the terms increasingly used to attract consumers interested in environmentally friendly products and services. But how meaningful are these claims and what should consumers make of them?
While many marketers use these terms with genuine credibility, others have been accused of 'greenwashing' or 'green sheening' – making unfounded or deceptive green claims to persuade consumers to buy their products or services. We can help marketers to minimise the risk of regulatory scrutiny.
Latest news & insights
#Green Tax – Green Incentives | Part 3: Emission Certificates or Allowances
Who is liable for value added tax (VAT) on the transfer of emission certificates?
#Green Tax - Green Incentives | Part 2: European Green Bonds
EU Parliament shows the red card and puts an end to greenwashing!
The fight against misleading and vague sustainability claims
by Nick Strous
Legal requirements for green claims in advertising for medical devices
by Dr. Daniel Tietjen and Sherin Sayed
Green brands: what can be trade marked?
Our green advertising experts
Our green advertising experts look forward to hearing from you. Find out about our competencies and expertise on the topic of green advertising in your country.