Edward Story

Edward acts for private companies, entrepreneurs, and high net worth individuals and families on a wide range of corporate matters. Clients say they value his astute commercial advice.

He advises both UK and international businesses on investment, M&A, corporate real estate, and general corporate and commercial matters. Edward has particular experience in the hospitality, hotels & leisure, and retail sectors.

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Career

Since 2018	Partner, Taylor Wessing
2017 - 2018	Senior Counsel, Taylor Wessing
2013 - 2017	Senior Associate, Taylor Wessing

2008 - 2013	Associate, Taylor Wessing
2006 - 2008	Trainee, Taylor Wessing

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Education

2008

Admitted to the Bar, England and Wales

Expertise

Sectors Logistics & transport Consumer & retail Hotels, hospitality & leisure Private wealth Real estate Fashion & luxury

Experience

EQT on £1bn residential real estate joint venture.	Advised global investor EQT on a £1bn residential real estate joint venture, set to bring 3000 new rental homes to Greater London. The billion-sterling investment portfolio is being launched with residential property developer Sigma Capital. It is the first UK investment for EQT Real Estate, a division of global investor EQT Partners.
GTI Corporation's sale to Kanwal	The sellers of GTI Corporation Limited, a manufacturer and designer of specialist systems and tools to the automotive industry (with a particular focus on high-performance and luxury cars) on its sale to Kanwal UK Holdings. The transaction represented the culmination of years' of strategic collaboration between GTI and Taylor Wessing and was entered into in connection with the settlement of litigation proceedings between GTI and a major automotive manufacturer.
RBH on its appointment to manage the 26 four-star QHotels on behalf of real estate investment company Aprirose	RBH on its appointment to manage the 26 four-star QHotels on behalf of real estate investment company Aprirose, following its GBP535 million acquisition of the portfolio.

Yotel on its USD250m strategic partnership with Starwood Capital Group	Yotel, the luxury hotel chain dedicated to the delivery of smart spaces on its USD250 million strategic partnership with Starwood Capital Group, a leading private investment firm. Also advising on HMA's for projects in London, Singapore Changi Airport, Miami, Boston and San Francisco.
glh hotels on a Franchise Agreement and related suite of agreements for the Hard Rock Hotel	glh hotels on a franchise agreement and related suite of agreements for the Hard Rock Hotel, London together with a Hard Rock Café and "Rockshop" on the site of the current Cumberland Hotel at Marble Arch
Advising EQT Real Estate on £1billion joint venture for London	We have advised global investor EQT on a £1 billion residential real estate joint venture, set to bring 3000 new rental homes to Greater London. The billion-sterling investment portfolio of high-quality build-to-rent residential homes is being launched with residential property developer Sigma Capital. It is the first UK investment for EQT Real Estate, a division of global investor EQT Partners.

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Awards

Chambers UK 2022	Hotels & Leisure: "Edward Story is frequently called upon for his expertise in areas including M&A, franchising and management agreements. His client base includes hotel operators, developers and owners."
Legal 500 UK 2022	Hospitality and leisure
Legal 500 UK 2022	Retail and consumer
Chambers UK 2020	Leading individual - Hotels & Leisure (Up and coming): Edward Story has expertise in advising hotel operators, developers and owners on M&A, franchising and management agreements. Sources identify him as a rising star in the UK hotels sector.
Chambers UK 2019	Up and coming - Hotels & Leisure: Edward Story regularly advises hotel owners and developers on M&A, including hotel portfolio acquisitions. He is also adept at advising on hotel management agreements and franchise agreements. Clients describe him as a "very capable lawyer" with "excellent commercial acumen and a diligent and detailed approach."
Chambers UK 2018	Up and coming - Hotels & Leisure: Senior counsel Edward Story is considered a rising star in the hotels market, with clients describing him as "an excellent extension to our business" and receiving plaudits for his "extremely commercial" advice. He acts for a range of domestic and international hotel operators, owners and developers.
Legal 500 UK 2022	Retail and consumer