Martin is the Co-Head of our intellectual property and IT teams in CEE and Head of our Manufacturing & Industrials sector group. He is recognised as one of Austria's leading IP lawyers, and is especially well known for advising on copyright levies.
Martin is lauded by clients for being a highly creative and sharp-minded lawyer with a profound knowledge of IP law. He handles contentious and non-contentious IP matters, with a particular focus on trademarks, unfair competition, design law, copyright law, advertising law, know-how protection (including know-how enforcement) and advice regarding reverse engineering. Martin works with clients across the automotive, logistics and transport, manufacturing, food, technology and media sectors.group. He is well known for his expertise in contentious and non-contentious IP with a particular focus on Trade Marks & Design, copyright law and advertising law. Martin primarily advises clients in the industries Automotive, Logistics & Transport, Food, Furniture, Clothing, Technology, Media & Communications as well as Welding technology in clearance risks, protection strategies, enforcement and commercial exploitation of Trade Marks & Design. In addition, Martin is acting for a major German mail-order company in proceedings regarding copyright levies against Austro Mechana. His expertise also includes all legal aspects regarding the clearing of promotions.
|Since 2004||Partner, Taylor Wessing e|n|w|c|
|2013 – 2014||Project coordinator, project „Mock application”, INTA|
|1999 – 2004||Attorney, Taylor Wessing e|n|w|c|
|1993 – 1999||Associate, Taylor Wessing e|n|w|c|
|2000||Admitted to the bar, Austria|
|1994 – 1995||Doctoral degree, University of Vienna|
|1987 – 1993||Law studies, University of Vienna|
„UWG in Fallbeispielen” (Austrian Act against Unfair Competition - Case studies), WEKA, co-author, 2007
Brief commentary on the Product Piracy Act, NWV, co-author, 2001
Contributions to the ecolex journal, as of 1998
Confidentiality of Professional Representatives of Litigating Parties (Professional secrets and the recognition thereof in civil procedures, penal procedures, administrative procedures, fiscal penal procedures and antitrust proceedings of the EU Commission), awarded the Kurt Wagner Prize of the Austrian Notarial Office, republished in 2015 by Manz Publishing House as "Compendium of Notarial Discretion", 1998
Vienna Bar Association
INTA (International Trade Mark Associations European Commitee on Non Traditional Trade Mark)
Latest news & insights
Increased protection of business and trade secrets in Austria
by multiple authors
Checklist for green claims in Austria
Martin Prohaska-Marchried and Martina Stranzinger provide the top 15 points for marketers to consider when making green claims in advertising in Austria.
6 of 6 Insights
Confidentiality measures and their impact on (future) claims for damages:
check out the latest amendment auf the Austrian Act against Unfair Competition of 20 July 2022
by multiple authors