Martin Prohaska-Marchried

Martin is the CEE Head of IP/IT and the Manufacturing & Industrials sector group. He is recognised as one of Austria's leading IP lawyers and is especially well known for advising and representing clients on unfair competition and marketing matters and in particular “green claims” and “EmpCo-Fitness” - the new EU compliance benchmark for green communication under the Empowering Consumers Directive.

Martin is a repeatedly awarded lawyer, lauded by clients for being a highly creative and sharp-minded lawyer with a profound knowledge of IP law. He handles contentious and non-contentious IP matters, with a focus on trademark clearance risks, protection strategies, enforcement and commercial exploitation of trademarks and designs, unfair competition, trade secrets (know-how strategies and know-how enforcement) design law, copyright law, advertising law, and advice regarding reverse engineering. He works with clients across various sectors, among them being automotive, clothing, food, furniture, logistics & transport, media & communications, technology and tourism, as well as welding technology.

Martin is a member of the International Trademark Association (INTA) in the Committee ‘Brands for a Better Society’. In this role, he regularly contributes to official publications and statements on EU consumer and sustainability law (e.g. INTA’s statement to the EU Commission on the European Green Flight Label and the INTA briefing on “EmpCo-Fitness” (Directive applicable in Europe from 27 September 2026).

Data Act

Prepare for the EU Data Act – ensure fair data use!

Need guidance on the Data Act?

Green advertising

Environmental protection and sustainability in corporate communications and advertising

All relevant and recent updates

CV

Since 2004 Partner, Taylor Wessing e|n|w|c

2013 – 2014 Project coordinator, project „Mock application”, INTA

1999 – 2004 Attorney, Taylor Wessing e|n|w|c

Career

Since 2004 Partner, Taylor Wessing e|n|w|c

2013 – 2014 Project coordinator, project „Mock application”, INTA

1999 – 2004 Attorney, Taylor Wessing e|n|w|c

Education

2000 Admitted to the bar, Austria

1994 – 1995 Doctoral degree, University of Vienna

1987 – 1993 Law studies, University of Vienna

Publications

„UWG in Fallbeispielen” (Austrian Act against Unfair Competition - Case studies), WEKA, co-author, 2007

Brief commentary on the Product Piracy Act, NWV, co-author, 2001

Contributions to the ecolex journal, as of 1998

Confidentiality of Professional Representatives of Litigating Parties (Professional secrets and the recognition thereof in civil procedures, penal procedures, administrative procedures, fiscal penal procedures and antitrust proceedings of the EU Commission), awarded the Kurt Wagner Prize of the Austrian Notarial Office, republished in 2015 by Manz Publishing House as "Compendium of Notarial Discretion", 1998

Memberships & Associations

Vienna Bar Association

Member of the International Trademark Association's (INTA) committee “Brands for a Better Society”

Additional languages

Awards

Legal 500 2026

Featured

Chambers Global 2026

WTR 1000 2026

Legal 500 2025

Experience

Orange on management of over 4500 trade marks globally

Orange on management of its worldwide portfolio of over 4,500 marks in over 190 jurisdictions, including trade mark clearance, devising protection strategies, filing and prosecution, and managing all disputes, oppositions, invalidity and infringement actions.

Martin Prohaska-Marchried

Successful claim relating to counterfeit and grey goods for Cisco

Cisco on its UK and EU trade marks and on brand infringement, including a long running and high value claim against the directors of a broker (Gen X IT), trading in substantial quantities of counterfeit and grey Cisco branded products.

Dr. Dirk Wieddekind

Marc Schuler

Martin Prohaska-Marchried