Martin Prohaska-Marchried

Vienne Autriche

Prix à l'honneur

Legal 500 2025

Recommended lawyer - Intellectual property

Martin is the CEE Head of IP/IT and our Manufacturing & Industrials sector group. He is recognised as one of Austria's leading IP lawyers, and is especially well known for advising on copyright levies.

Martin is lauded by clients for being a highly creative and sharp-minded lawyer with a profound knowledge of IP law. He handles contentious and non-contentious IP matters, with a particular focus on trademarks, unfair competition, design law, copyright law, advertising law, know-how protection (including know-how enforcement) and advice regarding reverse engineering. Martin works with clients across the automotive, logistics and transport, manufacturing, food, technology and media sectors group. He is well known for his expertise in contentious and non-contentious IP with a particular focus on Trade Marks & Design, copyright law and advertising law. Martin primarily advises clients in the industries Automotive, Logistics & Transport, Food, Furniture, Clothing, Technology, Media & Communications as well as Welding technology in clearance risks, protection strategies, enforcement and commercial exploitation of Trade Marks & Design. In addition, Martin is acting for a major German mail-order company in proceedings regarding copyright levies against Austro Mechana. His expertise also includes all legal aspects regarding the clearing of promotions.

CV

Since 2004 Partner, Taylor Wessing e|n|w|c

2013 – 2014 Project coordinator, project „Mock application”, INTA

1999 – 2004 Attorney, Taylor Wessing e|n|w|c

Carrière

Since 2004 Partner, Taylor Wessing e|n|w|c

2013 – 2014 Project coordinator, project „Mock application”, INTA

1999 – 2004 Attorney, Taylor Wessing e|n|w|c

Formation

2000 Admitted to the bar, Austria

1994 – 1995 Doctoral degree, University of Vienna

1987 – 1993 Law studies, University of Vienna

Publications

„UWG in Fallbeispielen” (Austrian Act against Unfair Competition - Case studies), WEKA, co-author, 2007

Brief commentary on the Product Piracy Act, NWV, co-author, 2001

Contributions to the ecolex journal, as of 1998

Confidentiality of Professional Representatives of Litigating Parties (Professional secrets and the recognition thereof in civil procedures, penal procedures, administrative procedures, fiscal penal procedures and antitrust proceedings of the EU Commission), awarded the Kurt Wagner Prize of the Austrian Notarial Office, republished in 2015 by Manz Publishing House as "Compendium of Notarial Discretion", 1998

Groupes & Associations

Vienna Bar Association

Member of the International Trademark Association's (INTA) committee “Brands for a Better Society”

Langues étrangères

Prix et distinctions

Legal 500 2025

Featured

Legal500 2021

Experience

Orange on management of over 4500 trade marks globally

Orange on management of its worldwide portfolio of over 4,500 marks in over 190 jurisdictions, including trade mark clearance, devising protection strategies, filing and prosecution, and managing all disputes, oppositions, invalidity and infringement actions.

France Delord

Martin Prohaska-Marchried

Successful claim relating to counterfeit and grey goods for Cisco

Cisco on its UK and EU trade marks and on brand infringement, including a long running and high value claim against the directors of a broker (Gen X IT), trading in substantial quantities of counterfeit and grey Cisco branded products.

Dr. Dirk Wieddekind

Marc Schuler

Martin Prohaska-Marchried

Andi Terziu