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  • Martin Prohaska-Marchried
Martin Prohaska-Marchried
Martin Prohaska-Marchried

Martin Prohaska-Marchried

Associé

  • Vienne Autriche
+43 1 71655 0
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Prix à l'honneur

Legal 500 2025

Recommended lawyer - Intellectual property

Scroll to featured award

Martin is the CEE Head of IP/IT and our Manufacturing & Industrials sector group. He is recognised as one of Austria's leading IP lawyers, and is especially well known for advising on copyright levies.

Martin is lauded by clients for being a highly creative and sharp-minded lawyer with a profound knowledge of IP law. He handles contentious and non-contentious IP matters, with a particular focus on trademarks, unfair competition, design law, copyright law, advertising law, know-how protection (including know-how enforcement) and advice regarding reverse engineering. Martin works with clients across the automotive, logistics and transport, manufacturing, food, technology and media sectors group. He is well known for his expertise in contentious and non-contentious IP with a particular focus on Trade Marks & Design, copyright law and advertising law. Martin primarily advises clients in the industries Automotive, Logistics & Transport, Food, Furniture, Clothing, Technology, Media & Communications as well as Welding technology in clearance risks, protection strategies, enforcement and commercial exploitation of Trade Marks & Design. In addition, Martin is acting for a major German mail-order company in proceedings regarding copyright levies against Austro Mechana. His expertise also includes all legal aspects regarding the clearing of promotions.

Expertise

Services et Groupes

Données et cybersécurité
Droit des marques et publicité
Technologies de l'information
Droits d’auteur et médias
Environmental, social & governance (ESG)
Contentieux en nouvelles technologies
Green advertising
Trade secrets

Secteurs

Technologie, Médias et Communications (TMC)
Logistique et transport
Industrie
Cryptoactifs, blockchain et technologie des registres distribués (DLT) et projets Web 3.0

CV

Since 2004 Partner, Taylor Wessing e|n|w|c
2013 – 2014 Project coordinator, project „Mock application”, INTA
1999 – 2004 Attorney, Taylor Wessing e|n|w|c
1993 – 1999 Associate, Taylor Wessing e|n|w|c
2000 Admitted to the bar, Austria
1994 – 1995 Doctoral degree, University of Vienna
1987 – 1993 Law studies, University of Vienna

Carrière

Since 2004 Partner, Taylor Wessing e|n|w|c
2013 – 2014 Project coordinator, project „Mock application”, INTA
1999 – 2004 Attorney, Taylor Wessing e|n|w|c
1993 – 1999 Associate, Taylor Wessing e|n|w|c

Formation

2000 Admitted to the bar, Austria
1994 – 1995 Doctoral degree, University of Vienna
1987 – 1993 Law studies, University of Vienna

Publications

„UWG in Fallbeispielen” (Austrian Act against Unfair Competition - Case studies), WEKA, co-author, 2007

Brief commentary on the Product Piracy Act, NWV, co-author, 2001

Contributions to the ecolex journal, as of 1998

Confidentiality of Professional Representatives of Litigating Parties (Professional secrets and the recognition thereof in civil procedures, penal procedures, administrative procedures, fiscal penal procedures and antitrust proceedings of the EU Commission), awarded the Kurt Wagner Prize of the Austrian Notarial Office, republished in 2015 by Manz Publishing House as "Compendium of Notarial Discretion", 1998

Groupes & Associations

Vienna Bar Association 

Member of the International Trademark Association's (INTA) committee “Brands for a Better Society”

Langues étrangères

English

Prix et distinctions

Legal 500 2025

Featured

Recommended lawyer - Intellectual property

Legal500 2021

Recommended lawyer – Intellectual property: "In IP, Partner Martin Prohaska-Marchried is our main point of contact and has been so for many years. We value his very pragmatic view of things which often leads to quick solutions rather than lengthy processes."

Legal500 2021

Recommended lawyer – Intellectual property: "We have been working with Taylor Wessing and in particular Partner Martin Prohaska-Marchried for many, many years and have always been most happy with this cooperation."

Legal500 2021

Recommended lawyer – Intellectual property: "My main contact is Martin Prohaska and I enjoy to work with him. The main reasons are his fast and accurate response time, his personal Integrity, the ideas he brings to my business and his advice on which lawyer in which country could help on topics outside his practice."

Recommended lawyer – Intellectual property: "Fast and accurate responses to my questions. – Despite the short reaction time well argued. – Good personal relationship with Martin Prohaska."

Recommended lawyer – Intellectual property: "He is a good sparring partner, gives direct feedback, and thinks in advance of what we as a client might need."

Trade mark star

Leading individual - Intellectual property - Austria: Martin Prohaska-Marchried regularly advises clients on international trade mark and domain portfolios. He additionally acts on opposition and infringement proceedings concerning trade marks and designs. Moreover he assists with unfair competition matters and co-existence agreements. Clients appreciate Prohaska-Marchried for being a "pragmatic and reliable" adviser.

Recommended lawyer - Intellectual property (Austria): Practice co-head Martin Prohaska-Marchried specialises in unfair competition litigation, trade mark, design rights and copyright law. He advised Orange in a complex unfair competition and trade mark violation dispute, which was settled. Prohaska-Marchried also successfully represented Eternit Austria in a case seeking a declaration of invalidity of a community design.

Recommended lawyer - Dispute resolution: Commercial litigation (Austria)

Trade mark star

Leading individual (Silver): The heartbeat of the practice is the sensational Martin Prohaska-Marchried. In line with the side’s international slant, Prohaska-Marchried “has a strong global network and therefore has local advice and expertise at his fingertips, irrespective of geographical location. He advises in a timely manner, pre-empting any challenges or issues along the way. His explanations are clear, concise and easily understandable to those from a non-legal background.”

Leading individual - Intellectual property.

Leading individual - Intellectual Property

Ranked in Legal 500 2017: The ‘very good' Martin Prohaska-Marchried heads the team.

Leading individual - Intellectual property: Clients value Martin Prohaska-Marchried's "supportive and prompt" responses as well as his availability and practical approach. He is active in portfolio management as well as IP litigation and transactional issues.

Leading individual: (Silver) The standout figure is Martin Prohaska-Marchried, head of the regional IP and IT group and an expert in manufacturing industries. 'He serves up profound and detailed advice quickly and professionally.'

Ranked in Legal 500 2016 as a 'recommended lawyer': "’Experienced IP lawyer’ Martin Prohaska-Marchried heads the ‘service-oriented’ team at Taylor Wessing Austria..."

Trade mark star

Ranked in Chambers Global 2016 as a 'notable practitioner'

Leading individual: Star litigator Martin Prohaska-Marchried is a consummate anti-counterfeiting czar who recently conducted successful brand enforcement actions for market leaders in the perfume and furniture sectors.

Experience

Orange on management of over 4500 trade marks globally

Orange on management of its worldwide portfolio of over 4,500 marks in over 190 jurisdictions, including trade mark clearance, devising protection strategies, filing and prosecution, and managing all disputes, oppositions, invalidity and infringement actions.

France Delord
Martin Prohaska-Marchried

Successful claim relating to counterfeit and grey goods for Cisco

Cisco on its UK and EU trade marks and on brand infringement, including a long running and high value claim against the directors of a broker (Gen X IT), trading in substantial quantities of counterfeit and grey Cisco branded products.

Dr. Dirk Wieddekind
Marc Schuler
Martin Prohaska-Marchried
Andi Terziu

Actualités et publications récentes

View Martin's insights
Cliquer ici pour en savoir plus

DSA National Implementation

17 février 2024

par plusieurs auteurs

Glass.Mapper.Sc.Fields.Image?.Alt
Trade secrets

Increased protection of business and trade secrets in Austria

7 juillet 2023
Quick read

par plusieurs auteurs

Cliquer ici pour en savoir plus
Glass.Mapper.Sc.Fields.Image?.Alt
Careers

Expanding our international patents group with the appointment of Thomas Adocker as a partner in Vienna

13 avril 2023

par Thomas Adocker et Martin Prohaska-Marchried

Cliquer ici pour en savoir plus
View Martin's insights

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