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  • Home
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  • Dirk Wieddekind
Dr. Dirk Wieddekind
Dr. Dirk Wieddekind

Dr. Dirk Wieddekind

Partner

  • Hamburg Germany
Contact Me Today
+49 40 36803 0
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Featured award

The Best Lawyers™ in Germany 2026

Best Lawyers: Advertising Law

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Dirk is a member of the Trademarks, Advertising & Design practice area and of the Technology, Media & Communications industry group. He primarily advises media and technology companies and consumer goods manufacturers on all issues pertaining to IP and copyright law.

One focus of his consultancy is on litigation in copyright, competition and trademark disputes. Moreover, Dirk advises clients on the drafting and conclusion of licensing agreements and on other IP-related transactions as well as on questions of press and media law. He also specialises in strategic counseling on advertising measures and trademark development. 

Dirk is Local Manager of Taylor Wessing's Hamburg office.

Expertise

Services and Groups

Brands & advertising
Copyright & media law
Intellectual property
Advertising & unfair competition

Sectors

Technology, media & communications
Trade Mark Litigation 101

Trade Mark Litigation 101

This guide draws on our wide-ranging experience acting on some of the most significant trade mark disputes in recent years to provide a comprehensive overview of trade mark litigation across Europe and the UAE.

Access the guide

CV

Since 2008 Partner, Taylor Wessing
2003 – 2008 Associate, Taylor Wessing
2001 – 2003 Legal clerkship, Berlin and London
1998 – 2001 Research Assistant to Wolfgang Hoffmann-Riem, Federal Constitutional Court judge (ret.), University of Hamburg
2003 Second legal state examination, Hamburg
1998 – 2003 Doctoral studies and doctor’s degree, University of Hamburg
1998 First legal state examination, Freiburg im Breisgau
1995 Diploma in Legal Studies, University of Aberdeen

Career

Since 2008 Partner, Taylor Wessing
2003 – 2008 Associate, Taylor Wessing
2001 – 2003 Legal clerkship, Berlin and London
1998 – 2001 Research Assistant to Wolfgang Hoffmann-Riem, Federal Constitutional Court judge (ret.), University of Hamburg

Education

2003 Second legal state examination, Hamburg
1998 – 2003 Doctoral studies and doctor’s degree, University of Hamburg
1998 First legal state examination, Freiburg im Breisgau
1995 Diploma in Legal Studies, University of Aberdeen

Memberships & Associations

Bundesverband Digitale Wirtschaft e.V. (BVDW)
Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht e.V. (GRUR)
International Trademark Association (INTA)
Media Law Resource Center (MLRC)
Association Littéraire et Artistique Internationale – ALAI Deutschland e.V.

Additional languages

English

Awards

The Best Lawyers™ in Germany 2026

Featured

Best Lawyers: Advertising Law

The Best Lawyers™ in Germany 2026

Best Lawyers: Media Law

Legal 500 2026

Recommended lawyer for trade marks

The Best Lawyers™ in Germany 2025

Best lawyers: Media law

Frequently recommended lawyer for trademark and design law

Frequently recommended lawyer for competition law

Law firm of the year for IP Law

Trademark Firm of the Year, Germany

Leading individual: Media Law

Outstanding Firm

Recommended Lawyer for trade marks

Frequently recommended: Trademark and competition law

Leading individual: Media Law

Frequently recommended: Trademark, Design and Competition Law

Leading individual: Media and copyright law

"always a good choice", client

Recommended lawyer - Trade marks and unfair competition

Experience

A leading luxury fashion brand on its IP issues

A luxury fashion brand on the filing, registration and management of the client's trade marks, including opposition proceedings against conflicting third party trade marks and enforcement action against infringers.

Dr. Dirk Wieddekind
Marc Schuler

Successful claim relating to counterfeit and grey goods for Cisco

Cisco on its UK and EU trade marks and on brand infringement, including a long running and high value claim against the directors of a broker (Gen X IT), trading in substantial quantities of counterfeit and grey Cisco branded products.

Dr. Dirk Wieddekind
Marc Schuler
Martin Prohaska-Marchried

Dirk's news & insights

View Dirk's insights
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Intellectual property

Preliminary injunctions webinar

7 May 2024

by Dr. Dirk Wieddekind and Marc Schuler

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Patents & innovation

JUVE Awards 2023: Taylor Wessing named "Law Firm of the Year for IP”

27 October 2023

by multiple authors

Click here to find out more
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Trade mark registration & portfolio management

We've succeeded in a General Court appeal against decision to revoke baby bottle shape trade mark

10 November 2022

by Dr. Dirk Wieddekind and Daniel Wiemann, LL.M. (UCLA)

Click here to find out more
View Dirk's insights

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