Dr. Dirk Wieddekind

Dirk is a member of the Trademarks, Advertising & Design practice area and of the Technology, Media & Communications industry group. He primarily advises media and technology companies and consumer goods manufacturers on all issues pertaining to IP and copyright law.

One focus of his consultancy is on litigation in copyright, competition and trademark disputes. Moreover, Dirk advises clients on the drafting and conclusion of licensing agreements and on other IP-related transactions as well as on questions of press and media law. He also specialises in strategic counseling on advertising measures and trademark development.

Dirk is Local Manager of Taylor Wessing's Hamburg office.

Expertise

Services and Groups

Brands & advertising

Advertising & unfair competition

Sectors

Technology, media & communications

Trade Mark Litigation 101

This guide draws on our wide-ranging experience acting on some of the most significant trade mark disputes in recent years to provide a comprehensive overview of trade mark litigation across Europe and the UAE.

Access the guide

CV

Since 2008 Partner, Taylor Wessing

2003 – 2008 Associate, Taylor Wessing

2001 – 2003 Legal clerkship, Berlin and London

Career

Since 2008 Partner, Taylor Wessing

2003 – 2008 Associate, Taylor Wessing

2001 – 2003 Legal clerkship, Berlin and London

Education

2003 Second legal state examination, Hamburg

1998 – 2003 Doctoral studies and doctor’s degree, University of Hamburg

1998 First legal state examination, Freiburg im Breisgau

Memberships & Associations

Bundesverband Digitale Wirtschaft e.V. (BVDW)
Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht e.V. (GRUR)
International Trademark Association (INTA)
Media Law Resource Center (MLRC)
Association Littéraire et Artistique Internationale – ALAI Deutschland e.V.

Additional languages

Awards

Legal 500 2026

Featured

The Best Lawyers™ in Germany 2025

JUVE Handbook 2024/2025

Experience

A leading luxury fashion brand on its IP issues

A luxury fashion brand on the filing, registration and management of the client's trade marks, including opposition proceedings against conflicting third party trade marks and enforcement action against infringers.

Jason Rawkins

Dr. Dirk Wieddekind

Marc Schuler

Successful claim relating to counterfeit and grey goods for Cisco

Cisco on its UK and EU trade marks and on brand infringement, including a long running and high value claim against the directors of a broker (Gen X IT), trading in substantial quantities of counterfeit and grey Cisco branded products.

Dr. Dirk Wieddekind

Marc Schuler

Martin Prohaska-Marchried

Andi Terziu