• About us
  • People
  • Expertise
    • Sectors
        • Technology, media & communications Technology, media & communications
        • Private Wealth Private wealth
        • Real estate, infrastructure & energy
        • Life sciences & healthcare icon Life sciences & healthcare
        • Aerospace & defence
        • Automotive & mobility
        • Business & professional services
        • Chemicals
        • Consumer & retail
        • Financial institutions & insurance
        • Hotels, hospitality & leisure
        • Logistics & transport
        • Manufacturing & industrials
        • Public services & education
    • Legal services
        • Artificial intelligence
        • Banking & finance
        • Brands & advertising
        • Commercial & consumer contracts
        • Competition, EU & trade
        • Copyright & media law
        • Corporate crime & compliance
        • Corporate/M&A & capital markets
        • Data & cyber
        • Disputes & investigations
        • Employment, pensions & mobility
        • Environmental, planning & regulatory
        • Environmental, social & governance (ESG)
        • Intellectual property
        • Information technology
        • Patents & innovation
        • Private client
        • Private equity
        • Projects, energy & infrastructure
        • Real estate & construction
        • Regulation
        • Restructuring & insolvency
        • Tax
        • Venture capital
  • Locations
    • Europe
        • Locations
        • Austria
        • Belgium
        • Czech Republic
        • France
        • Germany
        • Hungary
        • Italy
        • Netherlands
        • Poland
        • Portugal
        • Ireland
        • Slovakia
        • Spain
        • United Kingdom
        • Ukraine
          Groups & regions
        • CEE Turkish Desk
        • French German group
        • Our offices
    • Middle East & Africa
        • Locations
        • Middle East
        • UAE
          Groups
        • Africa group
        • Israel group
        • Our offices
    • Americas
        • Locations
        • Latin America
        • USA
          Groups
        • Brazil group
        • Our offices
    • Asia
        • Locations
        • Asia
        • China
        • South Korea
          Groups
        • India group
        • Japan group
        • Our offices
  • Insights
    • Insights
        • Featured Topics
        • Artificial intelligence
        • Data Centre Expertise
        • The EU Whistleblower Directive
        • German Supply Chain Act
        • Unified Patent Court
          Content hub
        • Global Data Hub
        • Interface: tech, IP and media law
        • Podcasts
        • Synapse
        • Browse all insights
    • In focus
        • AI
        • Dealonomics
        • Disputes
        • Intellectual property
        • MENA
        • Regulation
        • Browse in focus
    • Events
        • In person
        • Online
        • Browse all events
    • News
        • Media centre
        • Work highlights
        • Firm news
        • Browse all news
  • Careers
  • EN
    • English
    • 中文(简体)
    • Français
    • Deutsch
  • Home
  • People
  • Thorsten Troge
Dr. Thorsten Troge
Dr. Thorsten Troge

Dr. Thorsten Troge

Partner

  • Hamburg Germany
Contact Me Today
+49 40 36803 0
vCard
Email me Call me
Featured award

Legal 500 2025

Thorsten Troge is adept at breaking down our questions to our company and then advising us accordingly. - Client

Scroll to featured award

Thorsten advises on all aspects of intellectual property and competition law. His activities include advice and representation in court in the field of trademark law, copyright law and unfair competition law as well as the protection of trade secrets.

His main areas of practice include supervising advertising campaigns and new products, advising online shops and Internet service providers and dealing with licences and R&D contracts.

Expertise

Services and Groups

Brands & advertising
Multi-service
Advertising & unfair competition
Trade secrets

Sectors

Consumer & retail

CV

Since 2013 Partner, Taylor Wessing
2007 – 2013 Associate, Taylor Wessing
2005 – 2006 Legal clerkship, European Commission in Brussels and law firms, Berlin, Hamburg and Uruguay
2001 – 2004 Research Assistant, Max–Planck–Institut für ausländisches und internationales Privatrecht, Hamburg
2011 Qualification as specialist lawyer for Intellectual Property
2009 Doctoral degree on a theme of international private law and European law, University of Hamburg
2007 Admitted and established as a lawyer, Hamburg
2006 Second state examination, Hamburg
2000 First state examination, Hamburg

Career

Since 2013 Partner, Taylor Wessing
2007 – 2013 Associate, Taylor Wessing
2005 – 2006 Legal clerkship, European Commission in Brussels and law firms, Berlin, Hamburg and Uruguay
2001 – 2004 Research Assistant, Max–Planck–Institut für ausländisches und internationales Privatrecht, Hamburg

Education

2011 Qualification as specialist lawyer for Intellectual Property
2009 Doctoral degree on a theme of international private law and European law, University of Hamburg
2007 Admitted and established as a lawyer, Hamburg
2006 Second state examination, Hamburg
2000 First state examination, Hamburg

Publications

Geheimhaltungsanordnung nicht durch Geheimnisträger anfechtbar, in: GRUR-Prax 2023, 689

Does AI enhance the risk of dark patterns and how does EU Law regulate them? in: ZdiW 2023, 207

Kennzeichnung eines Influencer-Beitrags zu E-Books als Werbung, wenn diese kostenlos überlassen wurden, in: GRUR-Prax 2022, 394 (Bespr. Zu OLG Frankfurt a.M., Urt. v. 19.5.2022, 6 U 56/21 – Influencer E-Books)

Fremde Marken fürs eigene Marketing nutzen?, in: W&V, 03/2021, together with Katharina H. Reuer

Geheimhaltungsanordnung nach GVG gilt nur für in mündlicher Verhandlung Anwesende, in: GRUR-Prax, 06/2021, p. 184, together with Jelena Patzke

Angemessene Schutzmaßnahmen i. S. d. Geschäftsgeheimnisgesetzes, in: Der Compliance Berater, 4/2021, p. 136, together with Johannes Simon

Herausforderung: Influencer-Marketing, in: GRUR-Prax, 2018, p. 87

Nutzung fremder Marken als Werbelotsen im Internet, in: IPRB 2017, p. 206 - 212, Verlag Dr. Otto Schmidt, together with Katharina H. Reuer 

Lecturer at the HKBiS der Handelskammer Hamburg

Lecturer at the Hochschule für Angewandte Wissenschaften Hamburg

Memberships & Associations

Gesellschaft für Urheberrecht und Gewerblichen Rechtsschutz (GRUR)

Hamburger Anwaltsvereins HAV

Additional languages

English

Awards

Legal 500 2025

Featured

Thorsten Troge is adept at breaking down our questions to our company and then advising us accordingly. - Client

Legal 500 2025

Thorsten Troge and his team always give us very good advice. - Client

JUVE Handbook 2024/2025

Frequently recommended lawyer for trademark and design law

JUVE Handbook 2024/2025

Frequently recommended lawyer for competition law

Law firm of the year for IP Law

Trademark Firm of the Year, Germany

Outstanding Firm

Recommended Lawyer for Unfair Competition

Frequently recommended: Trademark and competition law

Experience

Taylor Wessing advises Staycity on acquisition of Felix Group's aparthotels

Taylor Wessing has advised Irish company Staycity Group on the acquisition of a 74.9% majority stake in Felix Group from denkmalneu GmbH (DMN).

Press release
Dr. Alexander Peinze
Felipe Villena
Sarah Katharina Sylvester
Diana Groß
Dr. Jan Kern
Dr. Thorsten Troge
Franziska Ley, LL.M. (Stellenbosch)

Thorsten's news & insights

View Thorsten's insights
Sun lounger with blue background
Click here to find out more
Real estate & construction

Taylor Wessing advises Staycity on acquisition of Felix Group aparthotels

29 November 2024

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Technology, media & communications

DDG lays the foundation for enforcing the EU Digital Services Act in Germany

14 May 2024
Briefing

by multiple authors

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Patents & innovation

JUVE Awards 2023: Taylor Wessing named "Law Firm of the Year for IP”

27 October 2023

by multiple authors

Click here to find out more
View Thorsten's insights

Related news & insights

Green bag on grey background
Consumer & retail

The CMA steps up its fight against fake reviews

30 March 2026
Quick read

by Megan Eaton

Click here to find out more
Escalator
Consumer & retail

Consumer and Retail in the News

27 March 2026
Quick read

by multiple authors

Click here to find out more
coloured-wool-spoils
Consumer & retail

Fashion and Luxury Market Update

25 March 2026
Quick read

by multiple authors

Click here to find out more
Standing on painted Venn Diagrams
Brands & advertising

HFSS promotion, placement and advertising: March 2026 update

24 March 2026
In-depth analysis

by Simon Jupp

Click here to find out more
Rolled newspaper pages
Brands & advertising

Legal, regulatory and other developments: Q1 2026

24 March 2026
In-depth analysis

by Emma Sims and Louise Popple

Click here to find out more
Metal whistle
Brands & advertising

Top ASA rulings: Q1 2026

24 March 2026
In-depth analysis

by Louise Popple and Alex Curd

Click here to find out more
Solving Puzzle
Brands & advertising

AI agents: CMA publishes guidance on complying with consumer law

24 March 2026
Quick read

by Louise Popple

Click here to find out more
Hitting in the target centre
Brands & advertising

First DMCCA fine administered by the CMA: Euro Car Parks

24 March 2026
Quick read

by Emma Sims

Click here to find out more
Rolled newspaper pages
Brands & advertising

Does copyright subsist in AI-generated content?

23 March 2026
In-depth analysis

by Louise Popple

Click here to find out more
Letterpress blocks background
Brands & advertising

Key UK ruling for producers of "free-from" products

23 March 2026
In-depth analysis

by Louise Popple and Szerena Nemes

Click here to find out more
View all insights

Related people

Germany
Global

Sebastian Fischoeder, LL.M. (Trinity College Dublin)

Salary Partner

Duesseldorf
+49 211 8387 0
Email me
View profile
Olaf Gillert

Olaf Gillert, LL.M.

Partner

Duesseldorf
San Francisco
+49 211 8387 0
Email me
View profile
Katrin Esser

Katrin Eßer, LL.M.

Associate

Duesseldorf
+49 211 8387 0
Email me
View profile
Dr. Michael Kieffer

Dr. Michael Kieffer

Partner

Munich
+49 89 21038 0
Email me
View profile
Daniel Wiemann

Daniel Wiemann, LL.M. (UCLA)

Salary Partner

Hamburg
+49 40 36803 0
Email me
View profile

Nils von Reith

Senior Associate

Frankfurt
+49 69 97130 0
Email me
View profile
Marcus Hartmann

Marcus Hartmann

Partner

Frankfurt
+49 69 97130 156
Email me
View profile
Nicolai Voss

Dr. Nikolai Voss

Salary Partner

Duesseldorf
+49 211 8387 0
Email me
View profile

Dr. Theresa Ntinas

Senior Associate

Frankfurt
+49 69 97130 0
Email me
View profile
Dr. Verena Ahmann

Dr. Verena Ahmann

Salary Partner

Munich
+49 89 21038 0
Email me
View profile
Full team
Maarten Rijks

Maarten Rijks

Partner

Eindhoven
+31 88 02 43 117
Email me
View profile

Jo Joyce

Partner

Dublin
+353 87 787 0901
Email me
View profile
Thomas Raab

Thomas Raab

Of Counsel

Munich
+49 89 21038 0
Email me
View profile
Alice Anderson

Alice Anderson

Senior Associate

London
+44 20 7300 7000
Email me
View profile
Louise Popple

Louise Popple

Senior Counsel – Knowledge

London
+44 20 7300 7000
Email me
View profile
Timothy Pinto

Timothy Pinto

Senior Counsel

London
+44 20 7300 7000
Email me
View profile
Faziel Abdul

Faziel Abdul

Senior Associate

Eindhoven
+31 88 02 43 043
Email me
View profile
Kachenka Pribanova

Kachenka Pribanova

Associate

London
+44 20 7300 7000
Email me
View profile

Sebastian Fischoeder, LL.M. (Trinity College Dublin)

Salary Partner

Duesseldorf
+49 211 8387 0
Email me
View profile
Margot van Gerwen

Margot van Gerwen

Partner

Eindhoven
+31 88 02 43 112
Email me
View profile
Full team

Meet me at

There are no upcoming events

See all events
Subscribe to our latest insights
  • About us
  • Campaigns and online tools
  • News
  • People
  • Expertise
  • Locations
  • Insights
  • Events
  • Media centre
  • Contact
  • Careers
  • Alumni
  • Data protection & privacy policy
  • Cookie policy
  • Legal and regulatory information
  • Regulatory information on costs
  • Complaints procedure for clients
  • Terms of use
  • Anti-slavery statement
  • Environmental
  • Scam emails

© Taylor Wessing