Dr. Christian Tenkhoff

Christian helps clients secure their brands globally. His practice covers all aspects of trade mark law, including brand clearance, prosecution and enforcement.

Christian manages the trade mark portfolios for some of the world’s leading brands in technology, media, life sciences, luxury and retail. With more than a decade of experience in litigation, he frequently handles high-stakes disputes – especially those involving unconventional marks, trade dress and consumer surveys. His most recent cases include C-832/21 VOGUE, T-175/22 BREZTRI and T-591/22 Polaroid.

Christian heads the Beijing Tailun IP Agency in China.

CV

Since 2024 Partner, Taylor Wessing

2019 Salary Partner, Taylor Wessing

2014 – 2019 (Senior) Associate, Taylor Wessing

Carrière

Since 2024 Partner, Taylor Wessing

2019 Salary Partner, Taylor Wessing

2014 – 2019 (Senior) Associate, Taylor Wessing

Formation

2018 M.Sc., London School of Economics and Political Science (LSE)

2014 LL.M., University College London (UCL)

2013 Admitted as a lawyer, Hamm

Publications

Brands in the Metaverse: The Concept of ‘Interdimensional Confusion’ Between the Physical and the Virtual Space under EU Trade Mark (co-author), GRUR Int. 2023, 643-649

German trade marks law (co-author), in: Munich Handbook on Intellectual Property Law, ed. Gordian N. Hasselblatt, C.H. Beck, 6th edition 2022

Anything but ordinary: Where insights from behavioural economics meet the "average consumer" in EU trade mark law, MarkenR 2018, 281-288

Groupes & Associations

INTA (Emerging Issues Committee, Task Force Leader)

GRUR (German Association for the Protection of Intellectual Property)

Asociación Hispano-Alemana de Juristas (Spanish-German Lawyers’ Association)

Langues étrangères

Prix et distinctions

JUVE Handbook 2024/2025

Featured

JUVE Handbook 2024/2025

JUVE Awards 2023

Managing IP Award 2024

Actualités et publications récentes

View Christian's insights

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Droit des marques et publicité

Taylor Wessing partner Dr Christian Tenkhoff takes over as head of Tailun trademark and IP agency in China

28 octobre 2025

par Dr. Christian Tenkhoff

Droit des marques et publicité

Virtual goods, real trade marks: the CJEU's first take on distinctiveness

11 février 2025

Briefing

par Dr. Christian Tenkhoff

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Droit des marques et publicité

Are virtual and real-world products similar? It depends!

18 septembre 2024

In-depth analysis

par Dr. Christian Tenkhoff

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Dr. Christian Tenkhoff

JUVE Handbook 2024/2025

Expertise

Services et Groupes

Secteurs