Our green advertising experts
Our green advertising experts look forward to hearing from you. Find out about our competencies and expertise on the topic of green advertising in your country.
“Green advertising” – Environmental protection and sustainability in corporate communications and advertising.
Governments need to encourage consumers and businesses to be greener if countries are to meet their environmental targets, and consumers are increasingly looking for 'greener' credentials when making purchasing decisions.
This has not been lost on marketers. Green, sustainable, natural, carbon neutral, eco, organic, recycled, recyclable, biodegradable, low emission, plastic-free, without harming your world and helping to save the planet are just some of the terms increasingly used to attract consumers interested in environmentally friendly products and services. But how meaningful are these claims and what should consumers make of them?
While many marketers use these terms with genuine credibility, others have been accused of 'greenwashing' or 'green sheening' – making unfounded or deceptive green claims to persuade consumers to buy their products or services. We can help marketers to minimise the risk of regulatory scrutiny.
Latest news & insights
Green brands: what can be trade marked?
Checklist for green claims in Austria
Martin Prohaska-Marchried and Martina Stranzinger provide the top 15 points for marketers to consider when making green claims in advertising in Austria.
par Martin Prohaska-Marchried et Martina Stranzinger
6 de 6 Publications
Dutch Advertising Code Committee tightens rules for sustainability claims
Margot van Gerwen and Nick Strous look at the new Dutch Sustainability Advertising Code.
par Margot van Gerwen et Nick Strous
5 de 6 Publications
Green Advertising in Germany – making carbon neutral claims
Andreas Bauer looks at rules around making carbon neutral claims and analyses recent German case law.
par Andreas Bauer
3 de 6 Publications
Green Claims Directive: EU to set strict minimum criteria for communication and substantiation of environmental claims
Daniel Wiemann looks at the EC's proposals for tackling greenwashing.
par Daniel Wiemann, LL.M. (UCLA)
1 de 6 Publications
Événements connexes
Our green advertising experts
Our green advertising experts look forward to hearing from you. Find out about our competencies and expertise on the topic of green advertising in your country.