Play

The video game industry has experienced a rollercoaster ride over the last few years, from record growth during the pandemic to the first market contraction in two decades in 2022.

Businesses are currently grappling with a range of issues including a tough economic environment, a tsunami of regulation as policymakers flex their muscles, and the impact of technologies like AI on game development.

It is certainly a time of challenge – but also massive opportunity for those who can evolve with the industry and deliver the new and innovative experiences gamers want. To help businesses navigate the current market, we've released a new edition of our Play Guide. 

This fifth edition has been updated to cover all the key issues facing clients in the video game and gambling sectors today, including:

• M&A and investment
• game development
• revenue
• dealing with gamers
• content and IP
• gambling
• online safety
• AI
• online choice architecture.

We created this edition with a range of industry players in mind, from studios (including indies as well as larger studios), publishers (across all platforms), and operators, to founders, investors and brand licensors. It draws on the extensive knowledge of our International Games team, who work with some of the most exciting and talented businesses in the sector.

If you need help with any of the issues we cover in Play, or you'd like to discuss any challenges you're currently facing in more detail, please get in touch.