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  • Erik Rouk
Erik Rouk
Erik Rouk

Erik Rouk

Senior Associate

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Brands & advertising

When passing off and trade mark rights clash: the WISE decision

18 February 2026

by Erik Rouk and Louise Popple

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Brands & advertising

Two restaurants sufficient for genuine use of an EUTM: TOROVERDE v TORO TAPAS

Erik Rouk looks at this useful ruling for the hospitality industry

18 February 2026

by Erik Rouk

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Brands & advertising

Technical result and bad faith – potentially connected but separate grounds - the ECJ

8 July 2025
In-depth analysis

by Erik Rouk

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