• About us
  • People
  • Expertise
    • Sectors
        • Technology, media & communications Technology, media & communications
        • Private Wealth Private wealth
        • Real estate, infrastructure & energy
        • Life sciences & healthcare icon Life sciences & healthcare
        • Aerospace & defence
        • Automotive & mobility
        • Business & professional services
        • Chemicals
        • Consumer & retail
        • Financial institutions & insurance
        • Hotels, hospitality & leisure
        • Logistics & transport
        • Manufacturing & industrials
        • Public services & education
    • Legal services
        • Artificial intelligence
        • Banking & finance
        • Brands & advertising
        • Commercial & consumer contracts
        • Competition, EU & trade
        • Copyright & media law
        • Corporate crime & compliance
        • Corporate/M&A & capital markets
        • Data & cyber
        • Disputes & investigations
        • Employment, pensions & mobility
        • Environmental, planning & regulatory
        • Environmental, social & governance (ESG)
        • Intellectual property
        • Information technology
        • Patents & innovation
        • Private client
        • Private equity
        • Projects, energy & infrastructure
        • Real estate & construction
        • Regulation
        • Restructuring & insolvency
        • Tax
        • Venture capital
  • Locations
    • Europe
        • Locations
        • Austria
        • Belgium
        • Czech Republic
        • France
        • Germany
        • Hungary
        • Italy
        • Netherlands
        • Poland
        • Portugal
        • Ireland
        • Slovakia
        • Spain
        • United Kingdom
        • Ukraine
          Groups & regions
        • CEE Turkish Desk
        • French German group
        • Our offices
    • Middle East & Africa
        • Locations
        • Middle East
        • UAE
          Groups
        • Africa group
        • Israel group
        • Our offices
    • Americas
        • Locations
        • Latin America
        • USA
          Groups
        • Brazil group
        • Our offices
    • Asia
        • Locations
        • Asia
        • China
        • South Korea
          Groups
        • India group
        • Japan group
        • Our offices
  • Insights
    • Insights
        • Featured Topics
        • Artificial intelligence
        • Data Centre Expertise
        • The EU Whistleblower Directive
        • German Supply Chain Act
        • Unified Patent Court
          Content hub
        • Global Data Hub
        • Interface: tech, IP and media law
        • Podcasts
        • Synapse
        • Browse all insights
    • In focus
        • AI
        • Dealonomics
        • Disputes
        • Intellectual property
        • MENA
        • Regulation
        • Browse in focus
    • Events
        • In person
        • Online
        • Browse all events
    • News
        • Media centre
        • Work highlights
        • Firm news
        • Browse all news
  • Careers
  • EN
    • English
    • 中文(简体)
    • Français
    • Deutsch
  • Home
  • People
  • Alison Cole
Alison Cole
Alison Cole

Alison Cole

Senior Counsel

  • London UK
Contact Me Today
+44 20 7300 7000
vCard
Email me Call me

Alison is a senior counsel and Chartered trade mark attorney with over 20 years of experience. Alison heads up the firm's Brand Portfolio Practice and advises clients in all areas of brand protection, including contentious and non-contentious trade mark matters.

Alison has experience across the full spectrum of trade marks, covering trade mark clearance, prosecution, oppositions, settlements and strategic portfolio advice, as well as on design and domain name issues. She also acts in commercial dealings of these rights such as assignments and licensing.

Alison has particular expertise in obtaining protection for unusual trade marks. She advises clients across a range of sectors including in social media, fashion and transport, managing their worldwide trade mark portfolios and protecting their brand. Alison is an active committee member of both CITMA and INTA and a Fashion For Good mentor.

Expertise

Services and Groups

Brands & advertising

CV

Since 2023 Senior Counsel, Taylor Wessing
2022 - 2023 Senior Associate, Taylor Wessing
2017 - 2022 Senior Trade Mark Attorney, Murgitroyd (formerly Urquhart-Dykes & Lord LLP)
2005 - 2017 Partner, Graham Watt & Co LLP
2002 - 2005 Salaried Partner Urquhart-Dykes & Lord LLP
2000 CITMA Qualified Trade Mark Attorney
1996 LLB European Law and Languages, UWE Bristol

Career

Since 2023 Senior Counsel, Taylor Wessing
2022 - 2023 Senior Associate, Taylor Wessing
2017 - 2022 Senior Trade Mark Attorney, Murgitroyd (formerly Urquhart-Dykes & Lord LLP)
2005 - 2017 Partner, Graham Watt & Co LLP
2002 - 2005 Salaried Partner Urquhart-Dykes & Lord LLP

Education

2000 CITMA Qualified Trade Mark Attorney
1996 LLB European Law and Languages, UWE Bristol

Additional languages

English French

Experience

Major US airline

Providing ongoing strategic portfolio advice to a major US airline, including advice on trade mark registration and oppositions.

Alison Cole

Multinational technology company

Advising a multinational technology company on contentious and non-contentious trade mark matters

Alison Cole

Alison's news & insights

View Alison's insights
Letterpress blocks background
Click here to find out more
Brands & advertising

Descriptive words aren't necessarily free for all to use: SWIPE not understood by average Italian Consumers, finds EU General Court

22 January 2026

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

Specification drafting: a quick guide

17 September 2025
In-depth analysis

by Alison Cole and Louise Popple

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

General Court confirms colour combinations require more than systematic arrangement for registration

8 July 2025
Quick read

by Alison Cole

Click here to find out more
View Alison's insights

Related news & insights

Hand Holding Blue Paper Airplane
Brands & advertising

Stricter Rules for Sustainability Advertising: An Overview of the New UWG

27 February 2026

by Dr. Wiebke Baars, LL.M.

Click here to find out more
Business meeting seen from above
Brands & advertising

2026 Amendment to the German Unfair Competition Act: What online retailers need to know about advertising software updates, durability and greenwashing

23 February 2026
Briefing

by Dr. Wiebke Baars, LL.M. and Alexander Schmalenberger, LL.B.

Click here to find out more
Up Arrow
Brands & advertising

When passing off and trade mark rights clash: the WISE decision

18 February 2026

by Erik Rouk and Louise Popple

Click here to find out more
Rolled newspaper pages
Brands & advertising

In case you missed it - 2025: designs

18 February 2026

by Fabio Lo Iacono and Louise Popple

Click here to find out more
Close-Up Of Target
Brands & advertising

Court of Appeal says pantone numbers not needed for most figurative marks: BABEK v Iceland

18 February 2026

by Louise Popple

Click here to find out more
People waiting
Brands & advertising

Two restaurants sufficient for genuine use of an EUTM: TOROVERDE v TORO TAPAS

18 February 2026

by Erik Rouk

Click here to find out more
Empty red seat in the middle of blue seats
Brands & advertising

Big ECJ ruling: oppositions/invalidity actions will fail if the prior rights cease to exist

12 February 2026

by Louise Popple

Click here to find out more
design protection
Brands & advertising

The Threshold for Design Protection in the EU: Analysis of the CJEU Deity Shoes Judgment

9 February 2026
Briefing

by Saskia van der Meijden-Bullens and Sylvie Braat

Click here to find out more
Metal whistle
Brands & advertising

The case all marketing teams should read - Dryrobe v Caesr Group

22 January 2026
In-depth analysis

by Louise Popple

Click here to find out more
European union
Brands & advertising

New ECJ ruling should help brand owners tackle infringing and counterfeit goods

22 January 2026
In-depth analysis

by Sebastian Fischoeder, LL.M. (Trinity College Dublin) and Louise Popple

Click here to find out more
View all insights

Related people

UK
Vita Hink

Vita Hink

Associate

London
+44 20 7300 7000
Email me
View profile

Fabio Lo Iacono

Associate

London
+44 20 7300 7000
Email me
View profile

Charlotte Peach

Senior Associate

Cambridge
London
+44 1223 446 400
Email me
View profile
Simon Jupp

Simon Jupp

Senior Counsel

London
+44 20 7300 7000
Email me
View profile
Andi Terziu

Andi Terziu

Senior Associate

London
+44 20 7300 7000
Email me
View profile
Catherine Webb

Catherine Webb

Head of Practice Management

London
020 7300 4830
Email me
View profile
Magdalena Borucka

Magdalena Borucka

Senior Associate

London
+44 20 7300 7000
Email me
View profile
Adam Rendle

Adam Rendle

Partner

London
+44 20 7300 4787
Email me
View profile
Jason Rawkins

Jason Rawkins

Partner

London
+44 20 7300 4834
Email me
View profile
Adeolu Faniran

Adeolu Faniran

Associate

London
+44 20 7300 7000
Email me
View profile
Full team

Meet me at

There are no upcoming events

See all events
Subscribe to our latest insights
  • About us
  • Campaigns and online tools
  • News
  • People
  • Expertise
  • Locations
  • Insights
  • Events
  • Media centre
  • Contact
  • Careers
  • Alumni
  • Data protection & privacy policy
  • Cookie policy
  • Legal and regulatory information
  • Regulatory information on costs
  • Complaints procedure for clients
  • Terms of use
  • Anti-slavery statement
  • Environmental
  • Scam emails

© Taylor Wessing