8 July 2025
Brands Update - July 2025 – 4 of 8 Insights
This recent UKIPO Opposition decision is a clear example of the application of the principles on bad faith confirmed by the UK Supreme Court in SkyKick. Overly broad specifications of goods and services that are not reasonably justified will not easily withstand a challenge of bad faith under Section 3(6) of the UK Trade Marks Act 1994 (TMA).
For more on the SkyKick decision, see here.
The application covered an extremely broad range of goods and services, and it was difficult to see how one business could offer them all. To name a few:
The opponent had earlier rights in various ENERGI trade marks, but due to failure to prove use of its older registrations the opposition proceeded comparing the following marks.
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|---|---|
| The earlier mark | The applicant's mark |
The Hearing Officer found that there was no likelihood of confusion, partly due to the heavy stylisation that distorted the appearance of the earlier mark. The opposition was then examined on the bad faith claim. As the opposition was ongoing before SkyKick was decided, it was suspended pending the outcome. After SkyKick was decided, the suspension was lifted and the parties were invited to make further submissions. While SE Bicycles filed further submissions, Cashflow did not.
An important note here is that Cashflow was unrepresented, both in its filing of the application and defence of the opposition.
In its submissions, Cashflow argued that its trade mark application was filed to “establish, operate commercial and industrial enterprises, create jobs and positively contribute towards the economic development of United Kingdom”. It also argued the following (with applicant's emphasis):
“ENERJO is a coined fancy term invented by the applicant with the genuine INTENTION to produce and sell commercial products and services worldwide and the trademark application filing in UK is to seek clearance from the UK IPO prior to entering into and starting commercial operations in UK market.
Since the applicant has sufficiently proved and that there has never ever been any bad faith INTENT, the Hearing Officer is requested to DISMISS the Opposition in its entirety and allow our good faith application to proceed towards registration.”
Cashflow further argued that the fact it hadn't covered all 45 Nice Classes shows that it had been selective and therefore had a genuine intention to commercialise the goods and services. However, this was not viewed favourably by the Hearing Officer – that cannot be a justification in itself.
The above arguments were too limited and vague – they did nothing to prove that Cashflow had a genuine intention to use the mark across the specified goods and services. The sheer size and disparate nature of the specification was telling – in fact, the Hearing Officer indicated they didn’t think there was any reasonable business intention at all. The UKIPO expects reasonable explanations and justifications from the owner as to why such broad protection is warranted.
If you are thinking about your initial trade mark protection, a balance must be struck between protecting your core business activities and providing for future innovation. Our Specification drafting: a quick guide can help.
Remember that the impact of the SkyKick decision doesn’t just apply to new applications – existing registrations can be invalidated for bad faith. Brand owners with established trade mark portfolios might consider auditing their existing registrations now or at least prior to relying on any. This might save the time of having to defend costly side actions about bad faith which might not even impact the overall case.
Key takeaways
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8 July 2025
by Alison Cole
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