A significant question engendered by Brexit is whether UK prior rights (and UK reputation/enhanced distinctiveness for an EU trade mark) should still be considered in decisions issued after the end of the Brexit transition period.
A number of decisions have been issued on these points, most (but not all) finding that such rights and use should be taken into account as long as the priority/filing date of the mark under attack pre-dates the end of the Brexit transition period.
It was a surprise recently then that the General Court held in Shopify v EUIPO that evidence that an EUTM had acquired distinctiveness through use in the UK should be ignored since the Board of Appeal decision was taken after the end of the Brexit transition period. This was despite the fact that the UK was still part of the EU at the time the mark under attack was filed.
We will report more on this and related decisions in December's Brands Update. However, it seems that only a decision of the ECJ will ultimately clarify the position. Fortunately, an appeal to the ECJ has been filed in the Nowhere v EUIPO case.