Elena is an associate in our Technology, IP and Information team admitted as a barrister and solicitor in New Zealand, specialising in all aspects of brand protection. She advises on contentious and non-contentious trade mark matters such as clearance, prosecution and enforcement.

Elena acts for some of the world's leading brands particularly within the telecommunications, entertainment and FMCG industries. She has experience in managing international trade mark portfolios, advising on trade mark infringement and customs enforcement of IP rights.

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Actualités et publications récentes

Droit des marques et publicité

New EU law could limit distinctive packaging

Louise Popple, Elena Glengarry and Roland Mallinson look at the potential impact of the EU's proposed packaging legislation on 3D shape trade mark rights.

1 février 2024
In-depth analysis

par plusieurs auteurs

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Contrats commerciaux et Consommation

European Franchise Newsletter n35

9 novembre 2023
In-depth analysis

par plusieurs auteurs

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Droit des marques et publicité

Deceptive trade marks: a quick guide

26 septembre 2023
In-depth analysis

par Elena Glengarry et Louise Popple

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Droit des marques et publicité

What is the scope of protection of a figurative EUTM? EU General Court decision concerning fantasy figures suggests it might be narrower than thought

21 juin 2023
In-depth analysis

par Elena Glengarry

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