17 March 2025
Veröffentlichungsserie – 5 of 9 Insights
Digital technologies are playing an increasingly important role in modern products and therefore bring with them new risks and liability potential. The revised EU Product Liability Directive 2024/2853, which came into force in December 2024, makes it easier for consumers to bring forward product liability claims and extends its scope of application - now also explicitly - to software and AI-based products. It also eases the burden of proof and provides for the “disclosure of evidence”.
The definition of software also includes integrated or connected digital services, which have played an increasingly important role in the automotive industry in recent years. According to the revised Product Liability Directive, examples of this include the continuous provision of traffic data in navigation systems or voice assistants.
The revised Product Liability Directive is a turning point for liability in the automotive industry.
Pursuant to the directive, companies are liable for defective products that they manufacture or sell in the EU. A product is deemed to be defective if it does not offer the safety that can reasonably be expected. Product liability means strict no fault liability. It is therefore sufficient to prove that (i) a product was defective, (ii) a person has suffered damage as a result and (iii) there is a causal link between the product defect and the damage suffered. Negligent or even intentional behaviour on the part of the entrepreneur is not required.
Car manufacturers are liable (alongside the software manufacturer) for faulty software (such as integrated or connected digital services) if it is under the control of the car manufacturer. Pursuant to the revised Product Liability Directive, the manufacturer is no longer only liable until the product is placed on the market, but also beyond that point until the product leaves the "control of the manufacturer”. Liability therefore covers both the original software and any subsequent updates or upgrades.
Car manufacturers are therefore responsible for any errors or security vulnerabilities in their digital products beyond the time they are placed on the market. The ability of digital products to learn or acquire new functions must also be taken into account.
From now on, cyber security also means product safety.
The revised Product Liability Directive provides for a lighter burden of proof for the plaintiff and the disclosure of evidence:
The technologization of vehicles not only plays a role in the context of the product liability regime, but also affects other legal aspects:
The revised Product Liability Directive must be implemented into national law in the EU member states by 9 December 2026. In order to minimise their liability risk and protect their business in an increasingly plaintiff-friendly product liability system, it is essential for car manufacturers to review their existing systems, processes and contracts now. To be reviewed are:
29 October 2025
1 September 2025
28 April 2025
27 March 2025
by Thomas Kahl
17 March 2025
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17 March 2025
17 March 2025
by Thomas Kahl, Teresa Kirschner, LL.M. (Information and Media Law)
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