Brands Forum 2025

London

2 December 2025

Join us for this year's Brands Forum, where we will be discussing how to mitigate the risk of using AI to create and promote brands, how the Supreme Court decision on post-sale confusion will impact clearance and enforcement, and critical supply chain vulnerabilities for brands.

You'll also hear from our team on the latest case law developments and from our brand owner clients on their real-world challenges.

New for this year is an optional brands surgery session for those who want to stay on and discuss any brand issues with our team. Whether you have a particular question, would like to discuss strategy, or simply want to hear insights from our experts we'd be delighted if you would join us.

08:45-9:15	Welcome and registration (with refreshments)
09:15-09:45	Using AI to create and promote brands: how to mitigate the risks Speakers: Louise Popple and Simon Jupp
09:45-10:15	Post-sale confusion: how the Supreme Court decision impacts clearance and enforcement Speakers: Anneka Dalton and Charlotte Peach
10:15	Break
10:35-11:05	Supply chain risks for brands Speaker: Giles Crown
11:05-12:20	In case you missed it: case law update & test yourself in our annual quiz Speakers: Magdalena Borucka, Fionnuala Richardson, Smita Pattni, and Sebastian Fischoeder Followed by - test yourself with our annual quiz Speaker: Alison Cole
12:20	Break
12:40-13:30	Client panel: hear from our brand owner clients on the issues challenging them Speakers: Shona Tennant - Senior Counsel US & Canada at William Grant & Sons Ltd Jocelyn Clarke - Head of Intellectual Property, Senior Counsel at Shaneel Enterprises Limited Fiona Mensah - Director of Legal - IP, Marketing, Commercial at News UK
13:30	Lunch
14:15-16:15	Optional brands surgery: discuss your brands challenges and questions with our team
16:15	Close