On this page
    Authors
    Louise Popple

    Louise Popple

    Senior Counsel – Knowledge

    London
    Read More
    Christian Durr

    Christian Durr

    Associate: Chartered Trade Mark Attorney

    London
    Read More
    Lara Pentreath

    Lara Pentreath

    Senior Associate

    London
    Read More
    Authors
    Louise Popple

    Louise Popple

    Senior Counsel – Knowledge

    London
    Read More
    Christian Durr

    Christian Durr

    Associate: Chartered Trade Mark Attorney

    London
    Read More
    Lara Pentreath

    Lara Pentreath

    Senior Associate

    London
    Read More
    • On this page

    18 September 2024

    Brands Update - September 2024 – 5 of 5 Insights

    A quick guide to trade marks

    In our latest 'quick guide to' out team cover trade mark protection in the UK and EU.

    The guide covers:

    • what is a trade mark?
    • what types of tade mark are registrable?
    • what protection is given to unregistered trade marks

    • benefits and downsides to an EUTM, plus much more.

    View the guide

    Services and Groups Brands & advertising

    In this series

    Brands & advertising

    When is refurbishment trade mark infringement?

    31 July 2024

    by Louise Popple

    Brands & advertising

    All change for EU trade mark law? First ECJ ruling on date for assessing relative grounds

    18 September 2024

    by Louise Popple

    Brands & advertising

    Are virtual and real-world products similar? It depends!

    18 September 2024

    by Dr. Christian Tenkhoff

    Brands & advertising

    Sweet taste of victory for PINKLADY - how a brand's reputation can prevent the registration of similar marks for harmful goods

    18 September 2024

    by Kasongo Swana

    Brands & advertising

    A quick guide to trade marks

    18 September 2024

    by Multiple authors

    Call To Action Arrow Image

    Latest insights in your inbox

    Subscribe to newsletters on topics relevant to you.

    Subscribe
    Subscribe

    Related Insights

    Metal whistle
    Brands & advertising

    The case all marketing teams should read - Dryrobe v Caesr Group

    22 January 2026
    In-depth analysis

    by Louise Popple

    Click here to find out more
    European union
    Brands & advertising

    New ECJ ruling should help brand owners tackle infringing and counterfeit goods

    22 January 2026
    In-depth analysis

    by Sebastian Fischoeder, LL.M. (Trinity College Dublin) and Louise Popple

    Click here to find out more
    Flag of the European community
    Brands & advertising

    Store-front use isn't a free pass: EU General Court narrows genuine use for single-brand stores in K-Way v EUIPO

    22 January 2026
    In-depth analysis

    by Louise Popple and Julia Marke

    Click here to find out more

    © Taylor Wessing