If you're thinking of launching or expanding your business into Europe, this guide is for you.

The European Union (EU) has one of the most complex trade mark systems in the world. It can be a little daunting to navigate, but once you know your way around, it's an excellent place to do business. 

This guide helps brand owners navigate the trade mark systems of Europe so that they can properly protect their brands and build their businesses without undue threats. It'll be of interest to any business with ambitions—now or in the future—to expand in or into European markets. In this third edition, we've included a chapter on trade mark protection in the UK post-Brexit.

The guide explains:  

• How the different trade mark systems work in the EU and UK.
• How to decide which system fits your business needs.  
• How they differ from other systems and the benefits and threats this can pose.  
• The risks you can face and how to mitigate them when protecting or rolling out your brand in Europe.
• The best ways to deal with threats to your brand and reputation. 
• What to do in the face of opposition proceedings and injunctions.

The Benelux is an important market in Europe, often used as a gateway to the EU through Rotterdam and Antwerp ports and Brussels and Amsterdam airports. For businesses in Belgium, the Netherlands and Luxembourg, our guide to the trade mark systems of Benelux is essential to protecting and enhancing the value of your brand, helping you to secure your competitive advantage in the region.