Led by finance partner Clemens Niedner, Taylor Wessing has advised Munich-based Global Savings Group (GSG), Europe's largest shopping rewards company, on financing the joining of forces of the world's largest shopping community Pepper.com (Pepper) - the industry´s biggest transaction within this year. The deal will be closed on year end and creates a European champion with a global presence.
Together, GSG and Pepper will thus form a multinational technology company that will enable customers in more than 20 markets to make better purchasing decisions. Together, GSG and Pepper will operate the world's largest shopping community, recommendation and rewards platform, connecting brands and retailers with consumers who make more than two billion purchases annually.
GSG and Pepper are both market leaders in their fields and have expanded their solutions and services through strategic acquisitions and organic growth. After the 2018 takeover of the UK loyalty specialist Pouch, GSG acquired iGraal and Shoop, the leading French and German cashback brands in 2020 and 2021 respectively, and just recently the US-based consumer brand and domain Coupons.com. Pepper has always shared GSG’s ambition to consolidate the fast-growing market in the sector and has expanded internationally since 2014. Today, Pepper operates market-leading social commerce platforms such as Dealabs, hotukdeals and mydealz. Together, GSG and Pepper will continue to develop and leverage technology to build the leading platform of shopping solutions and services to constantly drive future growth in current and new markets and verticals.
About GSG
GSG is Europe's largest shopping rewards company, with an international presence in more than 20 markets. The company's mission is to give consumers access to the best savings offers, cashback programs, deals, product inspirations, reviews and other digital shopping services. GSG was founded in 2012 and is headquartered in Munich. The company employs more than 700 people in 12 offices around the world.
About Pepper
Pepper.com is the largest shopping community in the world. From its headquarters in Berlin and offices in Guadalajara, London, Lyon and Winnipeg, Pepper Media Holding operates market-leading social commerce platforms such as Dealabs, HotUKDeals and mydealz.de, which are used by 25 million consumers per month and influence 12,000 purchase decisions per minute. The company was founded in 2014 by Fabian Spielberger and Paul Nikkel.
Legal Advisor Global Savings Group
Taylor Wessing Germany: Clemens Niedner (Lead, Partner), Dr. Michael Beyer (Salary Partner), Dr. Alper Utlu (Salary Partner), Carmen Delpech (Senior Associate) and Svenja Schiefer (Associate) (all Banking & Finance, all Frankfurt am Main);
Taylor Wessing France: Eric Charvillat (Partner), Anne-Juliette De Zaluski (Partner), Adrien Ahmadi Kermanshahani (Associate), Sarah Erena (Associate) and Guilleaume Monnier (Associate) (all Paris)
