Issue #02

What’s new in the Metaverse? We monitor recent developments and keep you up to date with all things surrounding Web3, NFTs, cryptocurrencies, blockchain and the metaverse.

Bundesliga signs up OneFootball, Sorare and Topps as NFT partners

The German Football League has awarded licences worth in excess of EUR 170 million for stickers, trading cards and, you guessed it, NFTs - an increase of 280 per cent on its previous deals. This article provides some background information on the deal. Read more 

Meta's Project Cambria VR headset likened to 'a laptop for the face'

If current predictions from tech experts are correct, VR and AR technology is to play a big role in how consumers will enter and enjoy the metaverse. The present article looks at Meta’s expected VR headset with the project name „Cambria“. Read more

Brands need to strike a balance to succeed in the Metaverse

Consumers typically like what they are already familiar with. So how can companies get them to adopt new offers in the Metaverse? Here is an overview of the balance that brands need to find between tried-and-tested solutions on the one hand and exciting new features on the other. Read more

Metaverse could add EUR 2,8 trillion to the global economy

Is it all just a big hype? This article looks at new research, suggesting that the metaverse could contribute EUR 2,8 trillion to the global GDP within a decade if it evolves in the same way mobile technology has in terms of adoption. Read more

Please note that the articles do not reflect the opinions of Taylor Wessing, but only the opinions of the respective authors.