2 March 2021
We have advised Bloomreach, the world’s leading customer data and experience platform, backed by a $150 million investment from Sixth Street Growth, on its acquisition of Exponea.
Exponea is a bespoke customer data platform and marketing automation provider. The acquisition and synergies arising out of the combination of both companies’ unrivalled expertise in e-commerce, data platform and marketing automation allow the creation of the first ever truly integrated product and customer data set.
This transaction drew on the expertise of the firm’s international corporate/M&A, information technology and employment teams as well as on the support by Taylor Wessing’s Silicon Valley office and its alliance with Wilson Sonsini Goodrich and Rosati, fostering a thriving cooperation of both firms in particular in technology-driven corporate transactions.
Taylor Browning | General Counsel of Bloomreach
Commenting on the deal, M&A Partner Juraj Frindrich said: "The global e-commerce sector is evolving at pace, with significant growth in all areas of business. Bloomreach is very well placed to be part of this evolution with its flexible AI-driven search and merchandising tools, next-gen content management system, and digital experience platform. The acquisition of Exponea further enhances the capabilities of Bloomreach. It has been great to work with the company and its management team on this exciting deal. The acquisition of Exponea represents another important mandate for Taylor Wessing and it is a clear testimony to the experience and capabilities of our expert team of lawyers encompassing teams in Slovakia, Czech Republic, Poland, Germany, UK and UAE and to the quality of our legal work in the TMC sector, especially on cross-border tech M&A deals."
The team was led by the M&A partners Juraj Frindrich (Taylor Wessing) and Ethan Lutske (Wilson Sonsini Goodrich and Rosati). Corporate partners Janka Brezaniová, Olav Nemling, Adnan Chida and Edward Waldron, corporate associates Milan Cervenka, Silvia Janigová, Philipp Hoegl, Julia Ofer, Luc Swietochovski and Martin Šerák, technology and data partner Jan Lazur, technology and data associates Zoltán Nagy and Patrick Vincent Zurheide, real estate associate Jana Brezinová, employment associates Andrea Čupelová, Tomáš Grell and Markéta Cibulková also advised as members of the Taylor Wessing cross-border team.