9 November 2020
We have advised Enviroserve on an agreement to provide e-waste services in Israel through Shuru.
Shuru is a leading e-scrap recycler in Israel, specialising in the collection and recycling of end-of-life electronics, computer and communication equipment waste.
Enviroserve is a longstanding client of the firm in Dubai, the largest fully integrated electronics recycler and IT asset disposition (ITAD) provider in the Middle East, Africa and Caucasus (MEAC) region, and one of the largest electronics recyclers and processors in the world.
This landmark master agreement enables Enviroserve to provide e-waste services to Shuru’s clients in the MEAC region, and Shuru Ltd. will provide services to EnviroServe’s customers in Israel.
Commenting on this latest expansion, Co-founder and Group CEO of Enviroserve Stuart Fleming said: "We are proud to be one of the first private companies, and indeed, the first E-Waste services company to reach a mutual agreement between our two countries. Considering the Abraham Accord was ratified by the Israeli Knesset and the UAE Parliament just a few weeks ago, this landmark agreement reflects Enviroserve’s vibrant and dynamic approach to support co-operation between the two countries as well as supporting its clients' needs and expanding its global network - a first of its kind in our industry."
"By creating this relationship, we are demonstrating our commitment to the expansion of Enviroserve's network and our passion for working with likeminded organisations abroad. We’ve found a partner that shares our mission to provide ground-breaking solutions to our customers who are already showing interest in this agreement. Shuru Ltd., brings the same level of care and commitment to doing things the right way as we do in all our operations throughout the Middle East, Africa and The Caucasus."
Partner Adnan Chida, who advised Enviroserve, said: "Both companies have affinities in their specialisms and in reputation. This was an important aspect of the agreement, and our relationship with Enviroserve, with an understanding of their culture and growth plans, enabled us to facilitate this exciting deal. More than ever, sustainability is an essential consideration of every business. How businesses prioritise this and their environmental policies can affect their reputation, brand and customer loyalty, and so this latest agreement is an important step in addressing the impact e-waste will have in the region."
He continued: "Obviously, the deal could not have been concluded without the recent progress of the Abraham Accord. The expertise of our team in the UAE and in our international Israel Group, supported by the regional knowledge of Israeli firm Gornitzky & Co, ensures we can continue to navigate the legal, regulatory and political challenges businesses face."
The deal was led by partner Adnan Chida with assistance from Dubi Gross, partner at Israeli law firm Gornitzky & Co, support from the firm's International Israel Group led by Josef Fuss and Nathan Krapivensky, and Head of the firm's Dubai office Osama Hassan was also invaluable.
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We understand Israel and Israeli business. Our clients range from global brands and institutions to pension funds, entrepreneurs, investors and high net worth individuals and family offices. We can help clients invest, expand businesses internationally, manage risk and safeguard assets.
We focus our Israeli activities on four key sectors of Israeli industry: high-tech; life sciences and healthcare; real estate; and banking. These are some of Israel's most dynamic sectors and are fields in which we have internationally recognised depth and market leading expertise.
Our Israel Group includes several fluent Hebrew speakers and lawyers with extensive experience of working in Israel and who regularly speak at industry and legal conferences. We have close working relationships with some of the best Israeli law firms and strong ties to leading local intermediaries, industry associations and international organisations. These connections mean that we can offer integrated legal services delivered to the highest standard.
Enviroserve, founded in Dubai in 2004, recently opened The Recycling Hub which is the only facility between China and Germany capable of fully processing E-Waste. The facility uses the latest state-of-art European technology.
Enviroserve currently operates from nine locations covering 24 countries across the Middle East, Africa and the Caucasus, and provides global coverage with Trusted Partners and Associates enabling a one point of contact for global clients.
Included in the E-Waste Processing facility is a fully certified ITAD refurbishing centre, a Brand Protection division and the only dedicated refrigerant recovery and reclaim operation in the region. For more information about e-waste recycling and Enviroserve, call +9714 8852434 or visit www.enviroserve.org.