Privacy: there's more to it than GDPR

Are NDAs still an effective or realistic legal tool to use when settling disputes involving unproven allegations? If they can't be enforced, what are they worth?

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A data privacy breach can quickly cause immeasurable damage to a company's reputation. It can affect a company's brand, public perception, customer trust, future communications strategies and advertising, regulatory record, bottom line, share price and even destroy a company entirely. Where the breach involves personal data about the public, the stakes are particularly high.

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The 'right to be forgotten' in the context of EU data protection law, is something of a misnomer; it is, in fact, a qualified right to the erasure of personal data. While it does not afford individuals with a blanket right to have their personal data erased or forgotten (except in relation to direct marketing), it is an essential weapon for individuals in the wider privacy arsenal.

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Defamation and privacy law were the traditional bread and butter of English media law claims.

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