We have advised Zebu Digital, an award-winning marketing firm driven to make Web3 brands matter, on its acquisition by Flight Story, a digital communications company co-founded by Dragons’ Den star Steven Bartlett.
Co-founded by Steven Bartlett and Oliver Yonchev, Flight Story is a marketing and communications company that helps brands take advantage of new opportunities through a range of strategy, content communication and media services. With the acquisition of Zebu Digital, the firm takes the next steps to strengthen its services in Web3, AI, VR and emerging technology spaces.
Founded in 2021 by Harry and Jolyon Horsfall and Henry Hankin, Zebu Digital was built to accelerate Web3 and innovation projects in an era where the digital world is going through a period of disruption and blockchain is growing at rapid pace.
Zebu Digital will become Flight Story's new marketing arm, Flight3. It will focus on providing Web3-focused community growth, influencer marketing, social media, content marketing, brand design and animation, PR and live events. The brand’s Web3 conference, Zebu Live, will remain as a core part of the Flight3 offering.
Commenting on the transaction corporate technology and life sciences partner, Ed Chapman said: "It has been great to work with Harry, Jolyon, Henry and the Flight Story team to complete this transaction. Uniting these two innovative companies will take Flight Story's aim to be the most advanced marketing agency in the world one step closer. We wish both companies all the best as they work together and look forward to watching all the ground-breaking campaigns they create together."
Harry Horsfall, CEO of Flight3 added: "Taylor Wessing has a stellar reputation in the technology sector for their expertise and the innovative companies they work with. We are beyond grateful to Ed, Deepti and the wider team for their superb advice and speed of execution on this deal."
The team was led by partner Ed Chapman with support from senior associate Deepti Patankar in the Corporate Technology and Life Sciences team. Further support was provided by partner Lerika Le Grange in the Banking and Finance team and partner Graham Samuel-Gibbons and senior associate Bridget Winters in the Tax and Incentives team.
