Taylor Wessing advises OrderYOYO on the merger with German app smart – creating the leading European restaurant liberator

OrderYOYO, a leading European online ordering, payment, and marketing software solution provider listed on Nasdaq Nordic, is joining forces with app smart GmbH (“app smart”), a market leader for shop systems and market leading in POS systems and digital infrastructure for delivery restaurants in Germany and Austria. The international law firm Taylor Wessing, led by Munich-based partner Philip Cavaillès, advised OrderYOYO on all German related aspects of the transaction.

OrderYOYO and app smart have reached an agreement to combine the two companies in a transaction where OrderYOYO will acquire app smart and the app smart shareholders will become shareholders in OrderYOYO. The transaction will be financed via issuance of new shares in OrderYOYO to the sellers and cash payment.

The OrderYOYO and app smart combination creates a leading European restaurant liberator servicing more than 9,000 Restaurant Partners. The merger is the first step towards the combined company’s overall goal of liberating more than 25,000 Restaurant Partners by end of 2025. It combines two market leaders and extends the number of market leading positions in Europe from three to five and creates a European market leader from day one. OrderYOYO and app smart have a strong strategic match with completely aligned vision and mission, market focus and business model.

app smart, founded in 2014, is a fast-growing market leader for shop systems and market leading in POS systems and digital infrastructure for delivery restaurants in Germany and Austria. app smart has as well initiated a market entry in Switzerland and has a minor position in Poland. The company is, prior to the transaction, owned by private German investors and its two founders Matthias Thom and Boris Pomeranets.

app smart’s solution for delivery restaurants includes an all-in-one solution with modern digital infrastructure and their own shop system in addition to a POS solution tailormade for the takeaway and restaurant market. The company focuses on direct sales to QSRs with own delivery.

Legal advisors OrderYOYO

Taylor Wessing Germany: Dr. Philip Cavaillès (Lead Partner), Dr. Daniel Schrembs (Salary Partner), Fritz Krings (Associate) (all Corporate/M&A), Dr. Michael Kieffer (Salary Partner), Maximilian Höving (Associate) (both Commercial), Dr. Janine Krupa-Soltane (Salary Partner), Dr. Klara Pototzky (Senior Associate), Annika Meyer (Associate) (all Employment), Dr. Paul Voigt (Partner), Dr. Gregor Schmid (Partner), Daniel Tolks (Associate), Rita Danz (Associate) (all IT/Data Protection), Dr. Stefan Horn (Salary Partner), Lara Skotki (Associate) (both Competition), Theresa Haßlberger (Real Estate).

OrderYOYO mandated law firm Accura as Danish legal counsel.