Green Claims Directive: EU to set strict minimum criteria for communication and substantiation of environmental claims
Daniel Wiemann looks at the EC's proposals for tackling greenwashing.
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Consumers are increasingly looking at the 'green' credentials of businesses, brands, products and services. This has led to some businesses exaggerating their green claims – a process known as 'greenwashing'. We look at the EU's new proposals for tackling this, and at how to avoid greenwashing in advertising across the UK and key EU jurisdictions under current regulatory frameworks.
The risks of making environmental advertising claims
Timothy Pinto looks at recent ASA decisions on greenwashing in the context of the UK's regulatory framework.
En savoir plusGreen Advertising in Germany – making carbon neutral claims
Andreas Bauer looks at rules around making carbon neutral claims and analyses recent German case law.
En savoir plusThe French regulatory arsenal against greenwashing: challenging times for marketers making environmental claims
Marc Schuler and Hugo Khalfallaoui look at the regulatory approach to greenwashing in France.
En savoir plusDutch Advertising Code Committee tightens rules for sustainability claims
Margot van Gerwen and Nick Strous look at the new Dutch Sustainability Advertising Code.
En savoir plusChecklist for green claims in Austria
Martin Prohaska-Marchried and Martina Stranzinger provide the top 15 points for marketers to consider when making green claims in advertising in Austria.
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