The British-Japanese agency group Dentsu Aegis Network has acquired a majority stake in Videobeat Networks GmbH, a full-service agency with offices in Hamburg, Berlin, London, Paris and New York that produces and manages data-driven, cross-platform TV and online video campaigns. In addition to strategic consulting and media purchasing, the agency also handles the creation and platform-specific production of moving image content for its clients.

With a team led by the Hamburg-based Partner Dr. Jens Wolf, Taylor Wessing provided extensive advice to Videobeat Networks GmbH as well as its shareholders in connection with the sale of the majority stake to Dentsu Aegis.

With the acquisition of Videobeat Networks GmbH, Dentsu Aegis complements its expertise in the development of creation and media with state-of-the-art and data-based optimization and analysis technologies for cross-platform measurability of moving image content.

Legal Advisors to Videobeat Networks GmbH

Taylor Wessing: legal team led by Dr. Jens Wolf (Partner, M&A/Venture Capital), Dr. Christian Gahr (Senior Associate, M&A/Venture Capital), Philipp Hoegl (Associate, M&A/Venture Capital), Dr. Marco Hartmann-Rüppel (Partner, Cartel Law), Konstantin Schrader (Senior Associate, Cartel Law) all Hamburg