Sportech 2018

We have a fresh batch of content on our Taylor Wessing Download site which provides insights into the legal implications of the latest media and technology developments.

The Winter Olympics in South Korea have already demonstrated the power of 5G and other technologies to enhance spectator experience this year. Russia is set to follow suit at the World Cup. As technology becomes more embedded into sporting events and at sporting venues, the marketing opportunities are also expanding. This month, Download looks at the latest developments in sportech.

South Korea's Winter Olympics win technology gold

Tim Dickens of DR & AJU looks at the use of new technology at the Winter Olympics in Pyeongchang.

Esports and gambling

Graham Hann looks at the rise of esports and surrounding regulatory issues.

Russia introduces new legal requirements as host of the 2018 FIFA World Cup

Anton Nakou and Antonina Nurova of Castrén & Snellman International Ltd look at the regulatory environment for the 2018 FIFA World Cup.

Tech in sports stadia – live sport, and beyond

Al Watson draws on the firm's experience of stadia development and in the wider sports industry to look at the increasing use of Tech in sports stadia.

Ambush marketing and promotions around major sporting events

Louise Popple and David Clarke look at ambush marketing, general advertising and prize draws in the context of the 2018 World Cup.

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