Predictions 2024

4 December 2023

7 Insights

7 Insights

We make our predictions for 2024 in the context of this year's developments.  It's no accident that AI features in all our articles with online safety another pervasive theme, but we take in a wide range of sectors and technologies, focusing on:

  • technology
  • AI
  • content
  • games
  • advertising
  • digital health
  • data and cyber security.

Technology and media predictions 2024

Graham Hann looks at predictions for technology and media in 2024.

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AI predictions for 2024 - by a real person

Martijn Loth looks at what to expect from the AI tsunami in 2024.

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Predictions for content in 2024

Mark Owen looks at what 2024 holds for content.

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(Still) playing on harder difficulty? Continued challenges but vast opportunities for the video games industry in 2024

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2024: advertising predictions

Kachenka Pribanova predicts what's next for the advertising industry in 2024.

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Is 2024 the breakthrough year for digital health across Europe?

Thanos Rammos and Tim Schwarz look at the main developments in EU digital health regulation, with a focus on Germany, and at what 2024 is likely to hold.

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Where will the data flow in 2024?

Paul Voigt, Jo Joyce, Wiebke Reuter and Debbie Heywood look at what lies ahead in the increasingly regulated area of data and cyber security, particularly in the EU and UK.

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