We look at the shifting landscape for advertising, marketing, sponsorship, and rights to broadcast events (real or virtual) as a result of the COVID-19 pandemic.
Looking at the challenges and opportunities in marketing and advertising for the rest of the year.
Considering the issue of media licences impacted by COVID-19 from a Dutch law perspective.
How advertisers can improve their agreements with media agencies.
Examining the different types of rights clearances needed to hold virtual events.
Unpacking the special considerations for advertising and marketing during the COVID-19 pandemic.
Options to vary or terminate existing sponsorship agreements and draft future ones in the context of COVID-19.
© Taylor Wessing