17 June 2021
We have advised Limelight Platform on the buy-side acquisition of SaaS-based spatial analytics technology provider Meshh, from CSM Sport and Entertainment Holdings Limited.
Limelight Platform is a Canadian SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing.
This acquisition will expand its offering in experiential space. A powerful complement to Limelight's active first-party data analysis, Meshh's spatial intelligence software provides the opportunity to understand vast pools of passive and anonymous data. The result is an industry-first marriage of best-in-class technologies that provides clients with a holistic view of event engagement and environment data through one intuitive platform, and one vendor.
Commenting on the transaction, Corporate Partner Philip Shepherd, said: "We are excited to see what the Limelight and Meshh partnership will bring to the tech space. We wish the Limelight team all the best as it moves into the next chapter of its growth story."
Terry Foster, CEO of Limelight Platform added: “The Taylor Wessing team is rightly known as leading advisors in the technology sector. Completing this successful acquisition during a challenging time highlights its expertise, with an efficient and commercial approach and seamless high-quality work."
The team was led by Corporate Partner Philip Shepherd and Senior Counsel Matthew Harrison. Additional advice was provided by Partner Graham Samuel-Gibbon and Associate Marina Constanti from the Tax team.