Our work with both the Mayor's International Business Programme and with VC-backed tech companies has shown that most UK companies look to the US or Asia before Europe when looking at new markets.
However, Europe is on our doorstep, and has its own advantages which shouldn't be ignored. This article by Mark Barron will cover what founders need to think about in choosing Europe as the first stop in their international journey, and a few of the key advantages in doing so.
Read the full article first published by Startups Magazine on 3 June 2020.