Contacts

William Belcher

Partner

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Tom Benjamin

Associate

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Anna Humphrey

Partner

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Anna McCaffrey

Senior counsel

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Tandeep Minhas

Partner

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Contacts

William Belcher

Partner

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Tom Benjamin

Associate

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Anna Humphrey

Partner

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Anna McCaffrey

Senior counsel

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Tandeep Minhas

Partner

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23 December 2019

Acting for appScatter Group plc on the acquisition of Airpush, Inc.

Taylor Wessing has advised appScatter Group plc on its acquisition of Airpush, Inc., a company based in Los Angeles which operates one of the largest global mobile advertising platforms.

The purchase price for the acquisition was satisfied entirely in appScatter shares, resulting in 75% of the share capital of appScatter being held by previous Airpush shareholders. The transaction valued Airpush at approximately £80 million and the enlarged group has rebranded as "Airnow plc".

Commenting on the transaction, lead partner Tandeep Minhas, said:

"We were very pleased to be able to combine our M&A and technology sector experience in order to help appScatter with this this complex cross border transaction."

Philip Marcella, CEO of appScatter, said:

"This was a transformational deal for us. The Taylor Wessing team provided outstanding advice and support to help deliver the project within a challenging timeframe".

The transaction team included Tandeep Minhas, Tom Benjamin, Will Belcher, Katie Fellows, Anna Humphrey and Anna McCaffrey, together with overseas counsel in 10 different jurisdictions.

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