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    Author
    Louise Popple

    Louise Popple

    Senior Counsel – Knowledge

    London
    Read More
    Author
    Louise Popple

    Louise Popple

    Senior Counsel – Knowledge

    London
    Read More
    • On this page

    1 July 2025

    Advertising Quarterly - Q2 2025 – 6 of 10 Insights

    New rules on fake and misleading consumer reviews

    • Quick read

    With the Digital Markets, Competition and Consumers Act 2024 now in force, we break down the new rules on fake and misleading consumer reviews.

    Our quick guide covers banned practices, the impact on influencer and affiliate marketing as well as publishers of reviews, sanctions and actions to consider to ensure compliance.

    Read more

    Services and Groups Brands & advertising
    Sectors Consumer & retail

    In this series

    Brands & advertising

    Advertising developments: Q2 2025

    1 July 2025

    by Louise Popple

    Brands & advertising

    Top 5 ASA rulings: Q2 2025

    1 July 2025

    by Louise Popple, Claudia Blofeld

    Brands & advertising

    A visual guide to ASA rulings: Q2 2025

    1 July 2025

    by Kachenka Pribanova

    Brands & advertising

    Improving and embedding DMCC Act compliance governance: essential steps for businesses

    1 July 2025

    by Nick Harrison, Louise Popple

    Brands & advertising

    How the DMCC Act affects influencer and affiliate marketing

    1 July 2025

    by Louise Popple, Megan Eaton

    Brands & advertising

    New rules on fake and misleading consumer reviews

    1 July 2025

    by Louise Popple

    Brands & advertising

    New rules on pricing

    1 July 2025

    by Louise Popple

    Brands & advertising

    New ECJ ruling on comparative advertising

    6 June 2025

    by Giles Crown

    Brands & advertising

    Japan's AI Act: A soft law approach to promoting AI development and utilisation

    19 June 2025

    Life sciences & healthcare

    Advertising skinny jabs – regulators react

    12 June 2025

    by Alison Dennis

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    © Taylor Wessing