Descriptive marks: marketer's nirvana or lawyer's nightmare?

Tune in to the latest session in our IP & Media summer webinar series, where Roland Mallinson and Simon Jupp discuss the challenges posed by descriptive trade marks and their experiences in overcoming them.  

Topics covered include:

• the recent high-profile decisions dealing with descriptive marks
• issues with use, registration, and enforcement of descriptive marks
• descriptive use as a defence in trade mark proceedings, and
• considerations when clearing descriptive brands and dealing with earlier rights (legal vs commercial risks).