Authors

Jane Reeves

Senior Counsel

Read More

Sally Annereau

Senior Adviser

Read More

Debbie Heywood

Senior Professional Support Lawyer

Read More

Lucy Lyons

Senior Associate

Read More

Wiebke Reuter, LL.M.

Senior Associate

Read More
Authors

Jane Reeves

Senior Counsel

Read More

Sally Annereau

Senior Adviser

Read More

Debbie Heywood

Senior Professional Support Lawyer

Read More

Lucy Lyons

Senior Associate

Read More

Wiebke Reuter, LL.M.

Senior Associate

Read More

26 November 2018

Direct marketing post GDPR

Six months on from the GDPR and with the draft ePrivacy Regulation still seemingly far from enactment, we look at the current position on direct marketing, in particular in the UK and Germany (which take different approaches). We also consider how the GDPR has changed compliance requirements, especially around consent, and at the practical application of laws on direct marketing for businesses, with a focus on social media and overhauling legacy databases.

What to do with your pre-GDPR marketing database

Jane Reeves offers practical advice on making legacy databases GDPR-compliant.

Email marketing in the UK

Six months on from GDPR, Lucy Lyons looks at the current rules which apply to email marketing in the UK and considers what's next.

Where is the ePrivacy Regulation?

Debbie Heywood looks at the progress of the ePrivacy Regulation and considers whether the latest draft differs from the current state of play in terms of cookies and direct marketing.

Making marketing accountable – regulator enforcement

Sally Annereau looks at the ICO's response to nuisance marketing, the weapons in its arsenal, and factors likely to trigger regulator scrutiny.

Social media and marketing: back to privacy basics

Jean-David Behlow provides an overview of the main risks and best practice when using social media for marketing.

Direct marketing – the German approach

Wiebke Reuter looks at some of the German-specific requirements around direct marketing.

Call To Action Arrow Image

Latest insights in your inbox

Subscribe to newsletters on topics relevant to you.

Subscribe
Subscribe

Related Insights

chipboard
Technology, media & communications

Time to tackle market dominance of tech giants says CMA

20 July 2020

by Debbie Heywood

Click here to find out more
Commercial & consumer contracts

There's more to life than Brexit

18 January 2019

by multiple authors

Click here to find out more
Commercial & consumer contracts

Data protection and Brexit

18 January 2019

by multiple authors

Click here to find out more