Six months on from the GDPR and with the draft ePrivacy Regulation still seemingly far from enactment, we look at the current position on direct marketing, in particular in the UK and Germany (which take different approaches). We also consider how the GDPR has changed compliance requirements, especially around consent, and at the practical application of laws on direct marketing for businesses, with a focus on social media and overhauling legacy databases.

What to do with your pre-GDPR marketing database

Jane Reeves offers practical advice on making legacy databases GDPR-compliant.

Email marketing in the UK

Six months on from GDPR, Lucy Lyons looks at the current rules which apply to email marketing in the UK and considers what's next.

Where is the ePrivacy Regulation?

Debbie Heywood looks at the progress of the ePrivacy Regulation and considers whether the latest draft differs from the current state of play in terms of cookies and direct marketing.

Making marketing accountable – regulator enforcement

Sally Annereau looks at the ICO's response to nuisance marketing, the weapons in its arsenal, and factors likely to trigger regulator scrutiny.

Social media and marketing: back to privacy basics

Jean-David Behlow provides an overview of the main risks and best practice when using social media for marketing.

Direct marketing – the German approach

Wiebke Reuter looks at some of the German-specific requirements around direct marketing.