Your brand is under attack. Today's counterfeiters operate with increased sophistication, producing goods so convincing that they fool industry experts, infiltrate legitimate supply chains, and pose serious risks to both brand reputation and consumer safety. For brand owners, the threat has never been more urgent or complex.
This guide provides an overview of the key legal and practical issues to consider when developing an anti-counterfeiting and parallel imports strategy in the UK.
It is relevant for any brand owner who wants to tackle counterfeits or illegal parallel imports, whether you simply want to ensure that you are covering the basics or already have developed anti-counterfeiting strategies.
