Taylor Wessing has advised Rockpool Investments LLP on its investment in MomentumABM Ltd ("Momentum"), an account-based marketing consultancy provider.
With offices in London and Seattle, MomentumABM is an account-based marketing consultancy, providing advisory services that unite marketing and sales teams to grow key accounts.
The deal required expertise drawn from across the firm, including its corporate, banking and finance, tax and employment teams.
This deal is the third Taylor Wessing has acted on in the last 12 months. In July 2019, the firm advised Rockpool on its backing of the management buyout (MBO) of Boston Multi Family Office. In December 2019, the firm advised on Rockpool's investment in RWL Security Solutions and its acquisition of EZCCTV.com, together forming the “Fortus Group”.
The deal team was led by Jonny Bethell and James Goold with the support of private equity associate Jess Aston and trainee Chloe Szczerbiak. Partner Lerika Joubert and associate Kate Bowden advised on the banking aspects of the transaction, while partner Liz Wilson and associate Alice Thomas advised on tax issues. Associate Katie Davenport advised on employment aspects.
Commenting on the deal, private equity partner James Goold, said: "It was a pleasure advising Rockpool on this deal. It is always good to work with repeat clients. The familiarity enables us to have a deeper understanding of Rockpool's needs, allowing us to give tailored advice."
Guy Ellis, Investment Director at Rockpool added: "We are excited to be working with Alisha and welcome the MomentumABM team to the Rockpool portfolio. MomentumABM is a global market-leader in the account-based marketing space and we look forward to supporting the team as they cement their leading position and continue to expand in the US. We would like to thank Taylor Wessing for the invaluable support provided throughout the deal. This is Rockpool’s third transaction announced in the last six months with Taylor Wessing and we look forward to continuing the strong relationship we have built."