We have advised Autofutura, the global data-driven business intelligence provider, backed by Inflexion Private Equity, on its acquisition of Chrysalis Loyalty.
Chrysalis is a leading supplier of loyalty solutions for manufacturers, finance companies and retailers, to deliver an unrivalled offering in the automotive industry.
Autofutura and Chrysalis Loyalty provide complementary solutions to the global Lead Management, Loyalty and Retention, and Risk Management, solutions to the global automotive industry. Chrysalis specialises in the retail sector, while Autofutura has expertise in both the fleet and retail sectors.
The deal required expertise drawn from across the firm's corporate, banking, tax, employment, pensions, real estate and commercial teams.
Jonny Bethell, Private Equity Partner commented: "The global automotive sector is evolving at pace, with significant growth in ecommerce, mobility and evolving vehicle ownership models. Autofutura is very well placed to be part of this evolution with its technology-enabled data intelligence solutions. Having advised on Inflexion's original investment in Autofutura, it has been great to work with the company and its management team on this exciting deal."
Christian Erlandson, CEO of Autofutura commented: “Combining the leading-edge capability and reach of Autofutura with the renowned pedigree of Chrysalis Loyalty creates a unique fusion of expertise."
Mitch Titley, CFO of Autofutura added: “We could not have achieved this without the support of the fantastic team at Taylor Wessing. Their ability to simplify the complex and find a route through the most challenging of problems is unrivalled. I would like to personally thank Jonny and the rest of the team for all their commitment and hard work throughout the process."
The team was led by corporate partners Jonny Bethell and James Goold with the support of corporate associate Sarah Wallace.
Banking partner Martin Yells, banking associates Kate Bowden and Jessica Richards-Webb, real estate partner Emma Oakley, real estate associate Dan O'Brien, tax and incentives partners Ann Casey and Liz Wilson, tax and incentives associate Madison Lawler, employment partner Sean Nesbitt, employment senior associate James Watkins and commercial, technology and data senior associate Kelly Burke also advised.
