Join us for the third annual Advertising Forum event exploring the latest commercial and legal topics impacting advertisers.
We're looking forward to a half-day event focusing on contentious consumer law issues, international advertising updates, and the DMCCA plus a fireside chat with a guest speaker.
Register here
Timings
11:00 Arrivals and registration
11:25 Welcome
11:30 Contentious consumer law issues panel
With Giles Crown as moderator, Cameron Crowe KC and Anna Medvinskaia of Gough Square Chambers will bring to life the CMA's approach to a consumer law investigation from an advertiser's perspective though a worked case study.
12:20 Lunch
12:50 Agentic AI, generative AI and the law. Keynote presentation with Kristen Kelly and Salla Camidge, Accenture Song
Adam Rendle will be joined by guest speakers Kristen Kelly, Global Head of Media and Salla Camidge, Global Legal Lead, from Accenture Song. They will discuss macro trends and insights on what they're seeing in agentic AI and generative AI and share an example of how agentic is being used in practice in marketing and communications operations, together with the legal learnings from it. They will also cover consumer, IP, contractual and regulatory aspects of using AI in advertising.
13:50 Break
14:10 DMCCA focus
Oz Watson and Kachenka Pribanova will guide us through changes under the DMCCA regarding CPRs and enforcement expectations, new rules affecting fake reviews and influencer engagement.
14:55 Break
15:15 International advertising roundup
Colleagues from the UK, EU and US will discuss the current advertising and consumer hot topics in their jurisdictions.
15:55 Fireside chat with Jason Freeman
Jason Freeman, Director of Consumer Law at the CMA, and Louise Popple will discuss the latest issues in advertising and consumer adjacent law exploring the CMA's new power of direct enforcement and the increased obligations on businesses under the Digital Markets, Competition and Consumers Act 2024.
16:45 Drinks and canapés
London
