Continued growth and a shift to new markets and new players
The video games industry continues to enjoy significant growth, with revenues growing at double-digit rates since 2012.更多
The video games industry continues to enjoy significant growth, attracting new players, new platforms and new monetisation models. As Taylor Wessing publishes the third edition of its TW Play guide to the video games industry, Download focuses on some of the industry disruptors.
The use of in-game purchases has become increasingly popular. This monetisation model involves the sale of game play extras to users in order to add an additional revenue stream. For example, the hugely popular battle royale game, Fortnite, was one of the highest grossing video games of 2018 despite being free to play.更多
Over recent years, several models have evolved through which to earn revenues from games. These include the traditional boxed copies and 'pay per download' models, in addition to the more recent (but now common) use of in-game purchases and adverts. It is important to consider the legal implications of the different monetisation options as part of the development process.更多